Marketing Communications Specialist (Events)

Occasional travel by car and/air may be required to attend and host large events.

The Marketing Communications Specialist provides “air traffic control” to ensure effective planning and execution of business development-related events. The role is responsible for administering the master events calendar, including creative and logistics to support business development events and associated marketing campaigns. This includes engaging continually with Marketing and business development to ensure strategy and plans are in place to plan and execute marketing plans and PSI’s presence before, during, and after face-to-face and virtual events. The ultimate objective of this position is to meet business goals and enhance qualified sales event leads and brand awareness in our existing and developing markets. The role requires flexibility to perform a variety of marketing functions and provides an area of specialization and focus based on expertise, experience, and areas of strength.

• Maintain a working knowledge of a wide variety and number of events in each state.
• This role also supports the social media calendar planning, posting, and engagement.
• Responsible for following up with sales to collect and document event-sourced sales leads. Process monthly report event leads updates and submits to the Sales and Marketing Administrator
• Manage exhibit booth selection and reservations, serving as the lead point of contact for all conference logistics (registration, sponsorship commitments, booth furnishings, etc.)
• Establish and maintain quality relationships with association partners.
• Prompt, proactive communication with marketing creative leads and business development to ensure timely planning, including sponsorship reservations, collateral needs, and digital campaign planning.
• Manage hotel group block reservations.
• Administer, organize, document, and continually monitor the master events calendar and related files. This requires having a good understanding of event participation objectives to help inform and collaborate regarding event strategy.
• Anticipate required marketing collateral to complement event presence. Assist with ordering as needed.
• Research and prompt presentation proposal opportunities. Will coordinate presentation proposal submissions to the association.
• Conduct all aspects of sales and marketing-related events and campaigns to assure an integrated and optimized presence at events. Design creative concepts for event related deliverables (invitations, sponsor advertisements, social postings) using Adobe Creative Suite InDesign, Illustrator and/or Photoshop. Event presentation design support using PowerPoint. Administer events using email marketing and digital event management programs. Track return on investment by documenting spend. This also includes travel to events to set up trade show displays and/or to coordinate and host entertainment arrangements.
• Participate in event debriefs to document future event improvements and notes on the overall conference experience – this directly influences event planning for the subsequent year.
• Plan, order and inventory all event-related novelties. This includes research, selection, ordering, shipping, and storing novelty items.
• Process conference, sponsorship, and vendor invoices for payment.
• Track and document event-related expenses to help calculate return on investment.
• Conduct all aspects of approved corporate sponsorships while maximizing sponsor benefits.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is occasionally required to sit; climb or balance; and easily maneuver from standing to kneeling. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 30 pounds. Vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

• Proficient in Eventbrite reservation web application and Microsoft Office, including Word, Excel and PowerPoint. Ability and desire to learn other software tools such as Monday.com, HubSpot and Salesforce.
• Ability to multi-task and work independently and within a team environment.
• Possess a bachelor’s degree in business, marketing, liberal arts, or equivalent experience.
• 2+ years of working experience in a business environment, preferably Architect, Engineering, Construction.
• Focus – People and detail focused. Service orientation with a strong focus on repeatable, very high-quality results. Keen eye for planning and detail.
• Customer Service – Provides excellent customer service in a sales-oriented environment.
• Collaborative – willingness to engage and foster an environment of teamwork in a resourceful manner.
• Excellent client service and interpersonal skills.
• Creativity – Completes responsibilities and tasks in an efficient, creative, original, and innovative manner.
• Strong initiative and attention to detail with a high degree of accuracy required.
• Detail Oriented – Desire to support team members in a way that is detail oriented and accurate. Displays time management during completion of tasks and responsibilities.
• Communication – Collaborates in a verbal and written manner that is engaging and professional. Communicates in a way that displays strong interpersonal skills.
• Pace, Variety, and Time Management of Activities – Role requires flexibility and work under pressure. Some days may be steady and predictable but other days present tight deadlines. There is a large degree of predictability from one day to the next and job activities tend to be consistent or even repetitious in nature.
• Strong analytical, organization, and time-management skills.

WORKING CONDITIONS

MINIMUM QUALIFICATIONS