Director - Public Relations - Dubai Holding Real Estate

Overview

Lead and execute PR strategies to boost brand visibility, reputation and stakeholder engagement.

Key Responsibilities

• agency management
• performance reporting
• strategic planning
• media relations
• press releases
• crisis management

Tasks

-Oversee the selection and management of external PR agencies, ensuring their work aligns with the company's strategic goals and delivers measurable results -Assess and report on the performance of PR activities regularly, using data insights to refine strategies and optimize results. -Develop and execute strategic communication plans to align PR efforts with the company's marketing objectives, driving business growth and enhancing brand visibility. -Present PR performance reports to senior management, showcasing the impact of PR activities on commercial success and brand reputation. -Maintain awareness of industry trends and emerging best practices, continuously refining PR strategies to stay competitive and relevant. -Build and maintain strong relationships with stakeholders, including media, industry influencers, government entities, and commercial partners, ensuring open communication and collaboration. -Evaluate the performance of PR campaigns through metrics such as media reach, sentiment analysis, and audience engagement, and adjust strategies accordingly. -Track and influence media coverage by regularly reviewing press reports, monitoring sentiment, and making adjustments to outreach efforts as needed. -Coordinate closely with the marketing department to ensure that PR strategies align with broader marketing and advertising campaigns, creating a unified brand voice. -Manage relationships with media representatives and influencers, building and maintaining strategic partnerships that promote the company in relevant markets. -Lead public relations events and create opportunities for brand exposure and engagement with key stakeholders. -Oversee the creation of press releases, media kits, and other content that promotes the organization's commercial initiatives, ensuring alignment with brand messaging. -Direct the development of social media and online content to ensure consistency with the company's PR objectives, engaging the public across digital platforms. -Cultivate relationships with media, engage target audiences, and boost brand awareness, increasing visibility and reputation through effective media relations and targeted communication. -Develop and implement crisis communication strategies, ensuring the company is prepared to handle emergencies and maintain its reputation. -Monitor public opinion and social media sentiment using surveys, social media analysis, and other feedback mechanisms to evaluate how the company is perceived. -Proactively manage reputation by addressing public relations risks and adjusting communication strategies as needed to mitigate potential damage. -Integrate PR strategy with marketing campaigns and commercial objectives to ensure cohesive and synchronized messaging across all communication channels.

Requirements

• pr software
• social media
• bachelor's degree
• leadership
• analytics
• problem solving

What You Bring

Analytics and Strategy Optimization -Strategic thinker with the ability to align public relations efforts with broader business objectives. -Ability to mentoring and developing PR professionals. -Knowledge of social media platforms, industry trends and innovations -High emotional intelligence and adaptability -Strong interpersonal skills, with the ability to build and maintain relationships with media, stakeholders, and internal teams. -Strong understanding of the commercial and competitive landscape -Excellent leadership and team management skills -Bachelor's degree in Public Relations/ Communications/ Marketing/ Journalism or a related field; Master’s degree preferred -Proficiency in media monitoring tools, PR management software, and social media platforms. -Ability to work under pressure and manage complex, high-stakes situations -Exceptional written and verbal communication skills, with the ability to craft clear and compelling narratives for diverse audiences. -Excellent organizational and multitasking abilities -Excellent problem-solving skills -Analytical mindset, with the ability to interpret data, measure PR effectiveness, and adjust strategies accordingly.

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Benefits

At Dubai Holding, we're committed to nurturing the success and well-being of our colleagues. Join our dynamic and diverse team, and enjoy a comprehensive benefits package that includes competitive compensation, career development opportunities, and a collaborative work environment. We strongly believe in creating an empowered workforce that will help us build a connected city for tomorrow. We are committed to attracting the brightest minds and nurturing the most pioneering candidates who desire to make a great impact on the future of Dubai. Our integrated real estate offering also includes a robust land sales portfolio, project management for large-scale projects, as well as top-notch facilities management services.

About Dubai Holding

-A driving force behind Dubai's urban transformation, shaping the skyline and experience of the city. -A leading investment powerhouse with diverse holdings in real estate, hospitality, and leisure, creating world-class developments. -Key projects include iconic landmarks like the Jumeirah Beach Hotel and Dubai Internet City, shaping Dubai's global reputation. -Their expertise spans commercial, residential, and mixed-use real estate developments, fueling Dubai's rapid expansion. -In addition to urban developments, brings entertainment and leisure innovations with attractions like global resorts. -Investing in future-driven projects, pushes the boundaries of smart cities and sustainable development. -Collaborates with global partners to bring cutting-edge technologies to its properties and projects. -A rich history of successful projects, continues to lead by redefining lifestyle and business opportunities.

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