IT Analytics Manager

Overview

Lead web analytics strategy, governance, and team for digital platforms.

Key Responsibilities

• a/b testing
• data analysis
• dashboard reporting
• tag management
• analytics governance
• team leadership

Tasks

-Recruits, selects, coaches, and develops team leadership, engineering, and support staff within the IT department. Manages professional growth and development plans. -Assists with defining enterprise IT policies and procedures to ensure the protection of information assets. -A/B Testing & Optimization: Partner with UX/Product teams to define hypotheses, measure the impact of A/B tests and site feature rollouts, and use data from all three platforms to create a continuous optimization roadmap -Maintains organization's effectiveness and efficiency by supporting strategic plans for implementing and supporting information technologies. -Establishes operational plans with measurable contribution towards the achievement of results of the area. Focus is on short-term operational plans (e.g., 1 year or less). -Typically, does not have budget accountability, but may manage certain processes or projects within a defined budget set by management. -Translates and champions IT strategy to functional unit. -Manages a small to mid-sized team consisting of experienced professionals. Leads, directs and reviews the work of team who exercise latitude and independence in their assignments. -Deep-Dive Analysis: Conduct rigorous analyses using advanced segmentation, funnel analysis, and attribution modeling to uncover root causes for trends in traffic, conversion rates, and revenue. -Conducts performance and development reviews per HR guidelines. Takes corrective actions, including Performance Improvement Plans and terminations, when necessary. -Stakeholder Partnership: Serve as the trusted data advisor to Product Managers, Marketing Leaders, and Engineering teams, aligning measurement strategy with business objectives and providing data-driven recommendations. -Reporting & Dashboards: Define, develop, and maintain automated, executive-level dashboards and recurring reports in tools like Tableau, Power BI, or Adobe Workspace that clearly communicate website performance and marketing ROI. -May lead problem management teams comprised of senior engineering resources in solving high-complexity, high-impact enterprise issues. -Builds and maintains strong partnerships with IT leadership. -Platform Ownership & Governance: Own the technical implementation, configuration, and data governance for Google Analytics (GA4), Adobe Analytics, and Quantum Metric, ensuring data accuracy, consistency, and compliance. -Experience Analytics: Leverage the session replay, heatmapping, and frustration metrics within Quantum Metric to identify customer pain points, conversion bottlenecks, and technical errors in real-time. -Works with senior leadership to develop team goals in line with department objectives. -Provides measurable input to new products, processes or standards in operational plans in order to implement organizational strategies. -Typically, has hiring, firing, promotion and reward authority within own area, in accordance with manager review and approval. -Achieves financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances and initiating corrective action within functional unit. -Manages vendor relationships with hardware and software solutions and tools. -Team Development: If managing a team, provide mentorship and guidance to junior analysts, prioritizing their workload and fostering a culture of curiosity and data literacy. -Data Integrity: Proactively monitor data streams for discrepancies, troubleshoot tracking issues with development teams, and enforce quality assurance (QA) processes to maintain the highest level of data quality. -Tagging & Tracking: Design, implement, and audit comprehensive tracking plans and tagging strategies (via Google Tag Manager or Adobe Launch) to capture all critical user interactions, conversion funnels, and business KPIs. -Manages a team with focus on policy and strategy implementation.

Requirements

• data storytelling
• ms office
• google analytics
• tag management
• sql
• university degree

What You Bring

-Data Storytelling: Translate highly complex technical and statistical findings into clear, concise, and compelling narratives and presentations for non-technical senior leadership. -Proficiency with MS Office / MS Office 365 tools including Word, PowerPoint, Excel, Outlook, OneNote, SharePoint. -Broad understanding of business practices and operations. -May require travel -Requires practical knowledge in leading and managing the execution of processes, projects and tactics within one area. -Expert Proficiency in Web Analytics Platforms: Proven, hands-on experience with configuration, administration, and analysis in Google Analytics (GA4) and Adobe Analytics. -Exceptional analytical skills. -Tag Management: Expert experience with enterprise Tag Management Systems (e.g., Google Tag Manager, Adobe Launch, Tealium) for implementing and managing tracking code.Required SkillsBroad understanding of business practices and operations.Exceptional analytical skills.Good written and verbal communication skills.Proficiency with MS Office / MS Office 365 tools including Word, PowerPoint, Excel, Outlook, OneNote, SharePoint.Required Licensing, Registration and/or CertificationsNot ApplicablePhysical Requirements:May require travel -Minimum high school diploma or equivalent (GED) required. -Good written and verbal communication skills. -Digital Experience Platforms: Strong working knowledge of Quantum Metric (or similar platforms like FullStory, Hotjar) for behavioral analytics, session replay, and identifying customer struggle. -Typically requires a university Degree or equivalent experience and minimum 4-6 years prior relevant experience. -Data Manipulation: Proficiency in SQL for querying and joining data from various sources (e.g., data warehouse, CRM) and advanced skills in Microsoft Excel. -Typically has advanced knowledge and skills within a specific technical or professional discipline with understanding of the impact of work on other areas of the organization.

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About Pulte Group

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Sector Specialisms