Social Media Specialist

Overview

Lead ESRT's social media, campaigns, and influencer program for Empire State Observatory.

Key Responsibilities

• influencer coordination
• content calendar
• social campaigns
• performance reporting
• budget management
• brand alignment

Tasks

-Brand Alignment: Establish clear and consistent brand message across all ESRT social media platforms as well as with influencer visits to the Observatory -Accuracy and Credibility: Ensure all public information is accurate, maintaining audience trust and brand credibility -These visits should have a focus on driving ticket sales to the empire State Building Observatory -Influencer Relationships: Build and maintain strong relationships with influencers and brand partners, that result in successful collaborations and increased visibility -Identify, vet, and coordinate influencer visits, that includes ticket requests and logistics. -Strategic Content Calendar: Develop a robust content calendar that reflects marketing goals and ensures timely execution -Prepare monthly, quarterly, and annual reports on social media engagement for ESRT’s channels and ESB Observatory influencer campaigns -Manage the development and execution of social media campaigns, that includes real estate content, corporate news, events, leadership appearances, and other brand initiatives -Lead the execution of ESRT content production in partnership with ESRT’s leasing team to craft social media content that drives web traffic and supports leasing efforts -Complete tasks such as asset selection, copy edits, link creation, and the social media posts schedule across all ESRT social channels -Grow and manage observatory influencer programs, that includes outreach, annual influencer events, and one-off visits. -Edit and maintain accurate hours of operations for the Observatory across platforms such as Google, TripAdvisor, Twitter, and Facebook -Innovative Campaigns: Create social media series that resonate with business partners, such as brokers and tenants, that drives deeper engagement -Create and manage the content calendar that ensures alignment with brand objectives and marketing goals -Creative Content: Deliver innovative content that strengthens brand recognition and resonates with the target audience -Take on additional responsibilities as directed to support the team and organizational goals -Create tailored content for ESRT’s Instagram and LinkedIn platforms to maximize engagement with brokers, tenants, and potential investors -Manage expenses and the annual budget for influencer monitoring/events to ensure cost-effective return on investment -Lead contract negotiations and collaboration agreements with influencer teams. -Budget Efficiency: Effectively manage the influencer relations and social media budget to maximize ROI and drive sustainable growth

Requirements

• social media
• digital marketing
• 2-4 yrs
• bachelor's
• communication
• adaptable

What You Bring

-Familiarity with key social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Reddit, LinkedIn, and TikTok is required -Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT -2-4 years of experience in social media & digital marketing -Positive – you possess a service-oriented attitude with excellent follow through -Prolonged periods of sitting at a desk and working on a computer -Bachelor's degree in related field -Strong written and verbal communication skills -Must be able to lift up to 15 pounds at times -Detail-oriented and results-driven with the ability to work in a fast-paced environment -Ability to interact with all levels of personnel -Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently -Ability to handle multiple tasks simultaneously

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Benefits

-Flex remote work time -Complimentary gym membership and other wellness benefits -Health/Dental/Vision insurance -Volunteer time off -Generous paid time off -Competitive base salary and bonus -Employee Assistance Program for emotional, financial, and legal support -Pre-tax transit accounts -Employee engagement programs -Paid parental leave -Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance -Flex Summer Fridays -Complimentary Empire State Building Observatory access -Engagement Growth: Achieve measurable increases in social media engagement metrics, including followers, likes, shares, and overall reach -Employee Discount Programs -Voluntary Enhanced LTD Program -Voluntary Hospital, Accident, and Cancer Programs -401(k) with 100% match up to 5%

About Empire State Realty Trust

-Owns and operates iconic properties, such as the Empire State Building and its world-renowned Observatory Experience. -Leases modernized, amenity-rich office and retail spaces, driving consistent leasing momentum. -Has expanded its portfolio into multifamily residential properties in NYC, broadening its reach beyond traditional assets. -Celebrated for securing major leases at properties like 20 West 34th Street. -Maintains healthy liquidity and growing cash flow, with $42 million in signed leases yet to commence.

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