Senior Product Marketing Manager

Description

• Act as a key stakeholder in release marketing and GTM product launches, working cross-functionally to ensure seamless execution and collaboration.
• Embrace and contribute to GTM tiering frameworks and repeatable best practices. Collaborate on building scalable, standardized approaches to launch planning and execution.
• Ensure leadership is informed directly through your work, not via escalation or intermediaries.
• Proactively bring stakeholders together through regular working sessions, structured updates and shared planning tools.
• Ensure consistency in messaging and further develop our brand story and voice across all channels.
• Independently tailor and lead all aspects of GTM strategies including planning and delivery, tiering, timelines, milestone management and cross-functional coordination.
• Deliver impactful enablement tools (e.g., battlecards, FAQs, objection handling) in advance of launches giving enough time for full organizational preparation.
• Responsible for driving critical decisions that affect regional market performance, including pricing strategy, market segmentation and product messaging.
• Operate transparently with high visibility - report regularly on launch status, impact and learnings.
• Coordinate release marketing and GTM product launches, including collateral development, videos for social media, email and in-app communications, webinars and podcasts.
• Anticipate organisational needs and create launch documentation and workflows.
• Drive and lead cross-functional collaboration and alignment to influence business strategy by fostering a culture of collaboration between Product, Sales, Customer Success, Enablement, Product Management and Marketing. Serving as a key liaison to all you will ensure business alignment and strategic execution.
• Partner closely with cross-functional stakeholders to develop positioning, messaging, value propositions, proof points and content to drive customer business growth and to align with overarching company business objectives.
• Empower teams and individuals on how to self-service with PMM resources to streamline workflows and create efficiency.

Requirements

• Familiar with tools such as AI-powered writing assistants, project management platforms, and sales enablement systems.
• Data-driven yet creative, with proven success in product marketing initiatives.
• Skilled with tools like Asana, Pendo, Productboard, Salesforce, and other martech/analytics platforms.
• Degree in Marketing, Business, or related field; MBA a plus.
• Strong cross-functional collaborator with stakeholder alignment experience.
• Familiar with GTM processes, launch playbooks and success metrics.
• High EQ; able to adapt communication across stakeholders and seniority levels.
• Highly organised, with a proactive, self-directed work style and strong sense of ownership.
• Strategic self-starter who delivers end-to-end work, not just tactical tasks.
• Strong cross-functional collaborator with experience aligning stakeholders across departments and time zones.
• 7+ years of product marketing experience in B2B SaaS, ideally within multi-region or global organisations.
• UK-based candidate required. Remote-first role with occasional in-person collaboration expected, including occasional visits to our Leeds office.
• Strong storyteller with a track record of creating compelling, audience-focused messaging.
• Proven success with GTM product launches and the establishment of GTM frameworks and processes.
• Experience marketing to field service management (FSM) or trade industries (HVAC, plumbing, electrical, security).

Benefits

• Generous Parental Leave Program
• Cyclescheme, a salary sacrifice to treat yourself to a bike & equipment
• Public Holiday Exchange Scheme
• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
• Home Office Allowance
• Company pension scheme, with 5% employer contribution
• Private Health Insurance
• Paid Volunteer Leave Days
• Opportunities for career progression and development
• A discounts and cash back scheme
• Talent Referral Programme – get rewarded for referring a friend to join our team!
• A generous annual leave entitlement plus a personal leave entitlement
• Employee Assistance Programme (24/7 confidential support on relationships, bereavement, finances)
• Diverse training & internal networking opportunities across all of our product lines
• Flexible working environment
• Life Insurance
• Casual dress and relaxed office environment
• Happy hours and office games
• Home & Tech Scheme, a salary sacrifice to treat yourself to some new tech

Training + Development

Interview process

Visa Sponsorship

Security clearance