Marketing Communications Specialist

Overview

Creates content, manages marketing assets, and supports integrated campaigns for product lines.

Key Responsibilities

• vendor coordination
• budget tracking
• project management
• content production
• inventory management
• campaign reporting

Tasks

-Collaborate with the Strategist and Creative/Design team to maintain brand consistency and integrate customer insights into materials. -Assist in integrated marketing communication (IMC) planning for commercialization of products, new programs, campaigns promotions, and branding initiatives. -Coordinate with external vendors for quotes, RFPs, purchase orders, and invoices. Includes leveling quotes and proposals, tracking marketing spend, and supporting basic reporting to stay within budget and streamline cost management. -Maintain timelines and track project progress to ensure deadlines and priorities are met (using shared platforms, e.g. Monday.com) -Support the creation and distribution of multi-format content, including drafting, editing, proofing, fact-checking and formatting content across a variety of channels based on creative briefs provided by or coordinated with the Strategist. Responsible for understanding and compliance with the Global Brand Identity (GBI). -Help prepare product or campaign presentations for internal use, training, or customer education. -Support execution of media plans, trade shows, and PR efforts, including asset preparation and event follow-ups. -Act as direct liaison with external vendor and sales team to coordinate marketing tool delivery and replenishment based on demand and usage trends. -Format and deploy internal and external communication updates, email blasts, and intranet announcements. -Support cross-functional team meetings to ensure strong collaboration of current projects, timelines, risks, as well as product launch and other high-priority initiatives. -Prepare email and direct mail campaigns, including generation of distribution lists and management of execution. -Help monitor and respond to launches or campaign feedback from field sales or channel partners. -Track and manage all marketing tool inventory for internal teams, customers, and print-on-demand catalogs; conduct monthly usage analysis and semi-annual physical inventory counts to avoid obsolete materials, ensure optimal levels, and maintain low skid count. -Conduct competitive research to monitor trends in marketing collateral, messaging, packaging, and merchandising. -Reporting, Research & Budget Tracking (15%) -Assist in maintaining product and marketing collateral libraries for assigned product line(s). -Collaborate with Digital Marketing and eCommerce teams on optimized product copy, imagery, and other content needed for digital product listings and campaigns. -Assist with content direction and creative briefs for marketing materials, such as advertisements, videos, catalogs, brochures, sell sheets, packaging, website, emails, presentations and newsletters. -Support execution and logistics of trade shows and customer-facing events, including pre-show planning, communications, onsite setup and takedown, asset management, and follow-up coordination. -Assist in tracking marketing spend for assigned projects and maintaining budget documentation. -Support new product launches and promotions by coordinating the delivery of launch kits, training materials, tools and samples, and product literature. -Collaborate with Strategist, Digital Marketing and eCommerce teams to review dashboards and KPIs; analyze results in the context of assigned product lines and review relevant findings with the Strategist and PM to inform campaign improvements. -Work with cross functional teams to develop creative briefs and execute marketing tools, samples, displays, signage, packaging, and promotional materials. Includes coordination with strategists, product managers, designers, vendors, and printers. -Assist in content, value proposition, and messaging development; includes participation in the IMC planning and creative development process, offering input during brainstorms and helping prepare briefs and draft content. -Collaborate with internal teams (product, sales, technical) to source accurate, compelling information and translate it into benefit-driven content. -Coordinate production and delivery of marketing materials across print and digital channels. -Contribute to development of drip/nurture campaigns and other e-blasts by writing email copy and coordinating associated assets; may involve executing within the email marketing platform. -Support reporting efforts by helping gather inputs and prepare summaries for campaign recaps or quarterly reviews. -Track usage and effectiveness of campaigns, materials and samples by compiling basic performance metrics from digital marketing sources, inventory, and other sales support tools. -Tailor messaging to target audiences including architects, designers, contractors, and distributors, in alignment with brand tone and product positioning; may include copywriting, editing and proofing. -Recommend ways to optimize assets based on feedback from the field, customers, and other internal stakeholders along with KPIs.

Requirements

• microsoft office
• crm tools
• project management
• adobe creative
• oracle erp
• bachelor’s

What You Bring

-10-15%; domestic and/or international -Experience with trade show planning, preparation and execution required; experience with media advertising and PR experience a plus. -Good listening skills, verbal and written communication. Strong oral communication, ability to present preferred. -Push/Pull: Must be able to push/pull 15 pounds. -Sitting: Must be able to sit at least 7 hours of the day. -Lift: Must be able to lift and/or carry a minimum of 15 pounds. -Computer Skills: thorough knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook), proficiency in marketing automation, CRM tools, and analytics platforms (e.g. Microsoft Dynamics, MailChimp, Pardot, Salesforce Marketing Cloud, Hubspot, MailChimp), proficiency with project management tools (e.g. Asana, Monday.com, Trello, Smartsheet). Intermediate knowledge of and functional proficiency in ERP systems (Oracle JD Edwards EnterpriseOne). Adobe Creative Suite or Canva a plus. -Familiarity with preparing creative briefs, coordinating with creative/design teams, and specifying and printing marketing collateral and tools, including press runs. -Strong project management and time management skills; organized with ability to manage multiple projects simultaneously. Ability working in a fast paced, deadline driven team or function. Ability to quickly shift gears and adapt to shifting or changing expectations. . -Standing: Must be able to stand at least 3 hours of the day. -Exposure to eCommerce platforms and the ability to deliver copy, images, and attributes for digital product listings. -Bachelor’s degree in the Marketing, Communications, Public Relations, Media Studies or related field is required. Master’s degree preferred. -Excellent interpersonal skills to work with diverse groups of people; ability to handle projects involving a cross-functional team with strong personalities. Adept at collaboration across sales, technical, and creative team -Strong writing, editing and analytical skills; attention to detail is a must. Good eye for design and accuracy in grammar, spelling, and formatting. -Experience creating, supporting or managing content for digital platforms such as email campaigns, landing pages, and product web pages. Includes familiarity with basic SEO and keyword integration in marketing copy. -Minimum 2-5 years’ experience in product marketing, marketing communications, or brand strategy experience, including traditional and digital media, ideally within the construction, building materials, manufacturing or the B2B space. -Exceptional strategic thinking and communication skills. Strategically solves problems and thinks broadly to develop creative solutions to project challenges. -A current passport is required

People Also Searched For

About Laticrete International

-A three-generation, family-owned business that expanded into 100+ countries through bold export strategies. -Products range from tile & stone mortars to decorative resinous floors and concrete restoration systems. -Typical projects include high-end tile installations, waterproofing, floor leveling, and masonry builds. -Specialisms span buildings and infrastructure, with durable solutions contributing to LEED-certified sites. -Innovation roots evident in early latex additives and ongoing R&D at ISO 9001-certified facilities. -Standout fact: their SUPERCAP® system redefines underlayment with industry-leading warranties.

Sector Specialisms