Website and Content Marketing Manager

Overview

Lead website strategy, design, copy, and performance analytics for SaaS product

Key Responsibilities

• copywriting
• analytics
• a/b testing
• project management
• design execution
• performance tracking

Tasks

-Write and edit copy that communicates our value and resonates with key personas. -Use analytics tools like Amplitude to identify opportunities for improvement and define A/B tests (executed by agency partners). -You’re highly organized: you know how to manage the projects of today whilst also managing prioritization and stakeholder management to inform quarterly and annual planning to define the projects of tomorrow. -Direct design execution with a sharp eye for layout, hierarchy, and brand consistency. -Turn insights and strategy into clear, persuasive, on-brand pages that drive action. -Track performance metrics like time on site, conversion rates, and engagement to measure what’s working and what needs to evolve. -Collaborate with our web developers and external agencies to bring new pages, features, and interactive tools to life.

Requirements

• data-driven
• amplitude
• wordpress
• webflow
• copywriting
• wireframing

What You Bring

-You think in terms of both art and science: you have creative intuition balanced by data-driven decision-making. -You have a deep appreciation for beautiful design and clear communication, and you know how to bring the two together to persuade. -Own the website experience end to end, from idea to launch to performance review. -You’ve built or led the production of multiple high-quality, on-brand websites, ideally for a SaaS, digital product, or creative brand. -You understand how to use data (Amplitude, Datadog, Tableau etc.) to find insights that inform UX and conversion decisions. -You’re comfortable rolling up your sleeves: writing copy, sketching wireframes, collaborating with designers, and diving into analytics. -You’re experienced with platforms like WordPress or Webflow, and you know how to brief and manage engineers or agencies effectively.

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Benefits

This is a hybrid role: 2 days in our offices in Sydney (Surry Hills), and 3 days remote.

About Workyard

-Founded to revolutionize field team management, Workyard empowers companies to operate smarter and faster. -With an emphasis on simplicity, Workyard's platform streamlines workforce tracking, project management, and timekeeping. -Their tech solution supports diverse sectors, allowing businesses to scale operations effortlessly across multiple industries. -Known for transforming field operations, Workyard helps businesses enhance productivity while reducing administrative burden. -Typical projects involve complex field operations, workforce coordination, and project-based team management. -Standout feature: Workyard's mobile app allows teams to stay connected on-site, keeping operations seamless and on-track.

Sector Specialisms