Technical Sales Enablement Manager

Overview

Drive sales performance via training, tools, and technical support for Generac Industrial.

Key Responsibilities

• certification liaison
• content development
• sales training
• technical support
• training materials
• sales tools

Tasks

-Serve as the corporate liaison with certifying authorities for the PDSS program. -Contribute to the Professional Development Seminar Series (PDSS) through content creation and delivery. -Manage & enhance product and market onboarding materials, collaborating with corporate teams to expand reach and impact. -Offer real-time feedback from customers and IDC partners to inform management decisions and strategy. -Deliver comprehensive sales training programs, including factory-based sessions and targeted in-field training for industrial sales teams within Generac industrial and our North American dealer channels -Facilitate distributor-level role play and skill-building exercises to boost confidence and selling capabilities, with a focus on system-level understanding and technical solution selling. -Act as a technical resource to Marketing for content development across various platforms (e.g., web, presentations, webinars). -Support the creation and delivery of online training and marketing videos by contributing technical expertise. -Provide input into the development & refinement of sales tools & training curriculum to align with regional & strategic IDC goals. -Collaborate with the sales team to evaluate sales representation effectiveness and identify performance gaps through structured analysis. -Partner with the Technical Training team to support aftermarket product developments and initiatives. -Conduct training seminars for local IDC sales representatives using standardized curriculum, including train-the-trainer support. -Maintain and update technical onboarding materials for Generac Industrial sales personnel. -Design, develop, and maintain sales tools and content that enhance representative effectiveness and drive revenue growth. -Author and support the creation of technical white papers and articles for marketing and thought leadership initiatives. -Own and continuously improve training materials for multiple technical sales and engineering programs.

Requirements

• electrical engineering
• microsoft office
• power generation
• technical training
• bachelor's degree
• collaboration

What You Bring

-Excellent presentation and training skills -Ability to engender trust and confidence of the distribution team -Ability to work collaboratively with the sales team -Bachelor’s degree in engineering or technical discipline, preferably Electrical Engineering -Formal certification, Bachelors or Masters degree to Education, Technical Communication or related fields -Proficiency with Microsoft Office Suite software (Excel, Word, PowerPoint); Teams, NitroPro -3 years of standby power generation industry commercial experience -Masters degree in Business Administration, Engineering or related fields -3 years of training experience preferably with technical product or equivalent -Ability to work independently -5 years of technical experience with power generation (controls, alternators, applications, codes) or equivalent experience -Excellent verbal and written communication skills -Experience in corporate technical training environment

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About Generac

-It began by engineering affordable home standby generators and built its first engine tailored for generator use. -Its portfolio spans portable units, residential standby systems, large commercial/industrial generators, light towers, power washers, battery storage, and smart-home energy devices. -Typical projects include outfitting homes for outage resilience, powering construction sites with mobile generators, and deploying microgrid and natural gas generator solutions for commercial clients. -Innovations include the PWRcell home energy storage line, integration of EV charging and remote monitoring via Mobile Link and Concerto software platforms.

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