Director, North America Marketing Activation - Craftsman

Overview

Direct and execute North America brand activation strategies for Craftsman to drive growth.

Key Responsibilities

• digital marketing
• seo/sem
• paid media
• content production
• product launches
• data insights

Tasks

-Fuel collaboration across the global enterprise, scaling great ideas, content, and campaigns across functions and regions to build a consistent yet locally relevant brand presence. -Develop and execute bold activation strategies that accelerate growth, win share of voice, and strengthen brand love among DIYers, pros, and retailers alike. -Champion data-backed decision making, leveraging insights and trends to anticipate where the category is going — and making sure CRAFTSMAN® leads the charge. -Partner with top-tier creative and media talent (agencies and our award-winning in-house Studio)to produce content and campaigns that grab eyeballs and drive measurable results. -Elevate product launches into must-see moments, partnering with global brand, product, and channel teams to ensure every new release lands with impact and drives conversion. -Inspire and mentor a high-performing team, fostering creativity, accountability, and a “find-a-way” mentality that reflects the CRAFTSMAN® spirit. -Orchestrate the full digital marketing playbook — paid, owned, and earned — including SEO/SEM, influencer programs, video, social, retargeting, and next-gen performance tactics.

Requirements

• brand marketing
• digital marketing
• leadership
• content management
• retail experience
• mba

What You Bring

-10+ years of experience in brand marketing -Familiarity with media environment, digital marketing and commercialization -5+ years’ experience with leadership of marketing innovation in a either a SKU-intensive brand or multi-brand consumer product portfolio -Working knowledge of content management systems, product information management systems, and digital assets management platforms -Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches -Bachelor’s degree required, preferred in business or marketing -Prior team leadership of functional experts coaching and developing broader team members throughout a matrix organization. -MBA preferred

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Benefits

-Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences. -Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement. -Learn: Have access to a wealth of learning resources, including our digital learning portal. -Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices. -Discounts on Stanley Black & Decker tools and other partner programs.

About Stanley Black & Decker, Inc.

-Operates across two main domains: tools & outdoor products (power tools, hand tools, lawn & garden) and industrial solutions (engineered fasteners, infrastructure attachments). -Its brands – including DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER® and Cub Cadet® – are staples on construction sites, in workshops and homes worldwide. -Typical projects range from consumer DIY kits to supplying fastening systems for automotive assembly lines and supporting infrastructure work on bridges and roads. -The company stands out for its deep roots dating back to wartime production for WWII. -It continues to innovate, launching hundreds of new products annually and pushing digital jobsite tools and electrification in power tools. -An unusual fact: it claims leadership in both household hardware and advanced fastening technologies—covering everything from consumer gadgets to industrial-grade applications.

Sector Specialisms