The company was established in 1966 and has since grown into a global leader in tissue paper manufacturing.
13 Countries
Global Presence
Operates in over 13 countries, showcasing its extensive international reach and market presence.
Produces high-quality tissue products for hygiene, household, and industrial use.
Focuses on sustainability and innovation in the production of paper products.
Known for environmentally friendly practices and cutting-edge technology.
Products are found in homes and businesses worldwide, known for premium quality and affordability.
Continuously invests in expanding global presence and refining manufacturing processes.
Products range from toilet paper to paper towels, napkins, and more, catering to a diverse global market.
Notable achievement includes advanced technologies reducing energy consumption in production.
Culture + Values
“Less is More” – guiding principle applied from procurement through production to reduce consumption, waste, CO₂ emissions, promote responsible consumption, improve efficiency, and protect safety and health.
Mission: “Making everyday life tidier, cleaner, safer, more practical and pleasant by investing in people and innovation and promoting conduct based on sustainability, commercial transparency and respect for regulations, with the aim of creating value for customers, employees, partners, shareholders and the community.”
Tagline: “Endless Care, Innovative Life”
“Clean Living” – for integrity and respect: conduct based on professionalism, competence, honesty, ethicality, transparency, inclusion, sharing, participation, correct information.
“Clean Living” – for everyday needs: products to contribute to hygiene, well‑being, cleanliness of homes and workplaces, offering innovative solutions that add value to individual health, hygiene and integral well‑being.
“Clean Living” – for a healthier planet: approach to production inspired by ecological transition, responsible sourcing, water optimization, energy efficiency, waste reduction, limiting conventional plastic in packaging, and promoting responsible consumption.
Environment + Sustainability
-40% Scope 1 & 2 CO2
Carbon Reduction Targets
The company has set a target to reduce Scope 1 and Scope 2 CO2 emissions by 40% by 2030 compared to a 2018 baseline.
-24% Scope 3 CO2
Supply Chain Emissions
Aims to reduce Scope 3 emissions by 24% by 2030 compared to a 2018 baseline.
100% Pulp Certified
Sustainable Forestry
All pulp used is certified by FSC®, FSC Controlled Wood, or PEFC, ensuring responsible forestry practices.
9.2 L Water Use
Efficient Water Management
Achieved water usage of 9.2 liters per kilogram of paper in 2023, below industry benchmarks.
Committed to Net Zero (carbon neutrality) by 2050 across the entire value chain.
Reduced direct (Scope 1+2) CO2 intensity by 24% (2009–2020) and by 19.5% in 2024 vs 2018.
Plastic packaging: -45% reduction (2013–2024); aiming for 50% reduction by 2030 (vs 2013).
Spain PPA: Buñuel plant 90 GWh/year renewable electricity → avoids ~12,870 t CO2 annually.