Senior Manager of Social and Influencer Marketing

Overview

Lead and execute integrated social & influencer strategies to boost brand awareness.

Key Responsibilities

• kpi tracking
• content planning
• system updates
• event execution
• budget tracking
• influencer partnerships

Tasks

As a key member of the marketing leadership team, you will be responsible for shaping our brand narrative through a holistic lens—bringing together PR strategy, social media innovation, and influencer partnerships to deliver cohesive, high-impact campaigns. You’ll lead cross-functional initiatives, manage a high-performing team, and collaborate closely with brand, affiliate, influencer, paid media, and executive stakeholders. -Regularly track key performance indicators—including reach, engagement, and sales conversion rates—to continuously refine and optimize influencer strategies. -Lead and guide the creative team to produce high-quality social content that reflects brand voice and resonates with target audiences—overseeing visuals, copy, timing, and format. -Plan content calendars in advance based on campaign timelines, ensuring alignment with cultural moments, seasonal trends, and platform-specific opportunities. -Ensure internal systems are up-to-date with campaign and account information. -Ideate, plan and execute regional events and experiential activations for influencers, KOLs, and press to create memorable brand moments. All events are strategically designed to drive EMV while remaining fully aligned with the brand’s overall aesthetic, voice, and storytelling. -Mentor and manage a growing marketing team by providing ongoing feedback, mentorship, and support for professional development. -Support business operations and financial tracking as it relates to social and influencer marketing scopes. -Foster a high-performance, solution-oriented team culture that encourages cross-functional collaboration and creative thinking. -Identify and build strategic partnerships with fashion influencers to ensure campaign execution aligns with business goals and delivers measurable impact. -Develop and execute integrated marketing strategies across online and offline channels to ensure a consistent, omnichannel brand experience. -Drive brand awareness and equity by increasing brand visibility and share of voice within the competitive beauty landscape. -Accelerate earned media value through strategic social media planning and influencer partnerships that amplify brand reach and engagement. -Provide strategic marketing insights, stay ahead of industry trends, and drive the development and implementation of new marketing capabilities. -Develop a clear and actionable social media strategy aligned with the brand’s positioning and overall marketing objectives. -Integrate social media strategy with other key marketing channels—including PR, influencer marketing, offline events, and e-commerce—to create a cohesive and impactful communication ecosystem. -Track project scopes, fees, and budgets with senior leadership.

Requirements

• 5+ years
• influencer marketing
• social platforms
• project management
• team leadership
• analytics

What You Bring

We’re looking for an experienced and strategic Director, Social and Influencer Marketing to lead and elevate our brand storytelling across all channels. In this highly visible leadership role, you will oversee the development and execution of integrated marketing campaigns that drive brand awareness, consumer engagement, and cultural relevance. This role requires a visionary marketing leader who not only understands the full funnel of brand marketing and communications, but also thrives in a fast-paced, growth-driven environment. -Over 5 years of experience in social and influencer marketing, preferably with a background in the apparel industry and established relationships with top-tier influencers, with a proven track record of successful multi-channel campaigns and online or offline marketing events. -Excellent communication and negotiation skills. -Creative thinker with a strong strategic mindset and data-driven analytical skills. -Strategic expertise in social media and influencer marketing, including campaign execution, performance measurement, and optimization. -Deep understanding of major social platforms such as Instagram, TikTok, and YouTube, as well as the evolving creator ecosystem, with a strong passion for emerging social trends. -Self-motivated with a strong sense of urgency and ability to prioritize tasks effectively. -Experienced in team leadership and management, capable of mentoring staff and successfully leading cross-functional teams. -Skilled in project management, with a keen eye for detail and the ability to manage timelines, budgets, and deliverables precisely.

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About First Point Group

-Specializes in staffing for telecommunications, data centres, technology, and energy & renewables sectors. -Operates globally with a multilingual team, serving clients in over 180 countries. -Provides comprehensive staffing solutions, including permanent and contract hiring, executive search, and workforce planning. -Recognized as a strategic workforce partner for large-scale projects and industry innovations. -Accolades include Best IT/Technology Recruitment Agency and contractor recruitment honors.

Sector Specialisms