Marketing Analyst

Overview

Analyze & optimize email/social media campaigns, build dashboards, ensure data accuracy.

Key Responsibilities

• marketing automation
• data analysis
• email integration
• dashboard reporting
• campaign optimization
• lead scoring

Tasks

As a Marketing Operations Analyst at Equiton, you will play a key role in driving the analysis, efficiency and effectiveness of our marketing efforts. You’ll work directly with the email marketing and social media team to support campaign execution, develop reporting and analytics to support ongoing program improvement, support in the development of automations to sync core marketing systems, and ensure data accuracy to enable seamless tracking and attribution. Reporting to the Director, Email & Social Media, this position will collaborate closely with several functions within the marketing team to drive business results. -Set up, test, and optimize workflows and marketing automation, including lead scoring and nurturing programs. -Identify trends and make data-driven recommendations for optimizing future campaigns. -Perform robust data analysis to support customer segmentation, targeting, and ongoing communications -Ensure the integration and smooth functioning of the email program and integration with our lead management system -Collaborate with the email and social media marketing team to execute campaigns, ensuring proper setup and automation. -Create and manage analytics dashboards to monitor and report on campaign performance. -Analyze campaign data and provide actionable insights to improve marketing efforts and performance.

Requirements

• campaign analytics
• a/b testing
• email marketing
• data interpretation
• bachelor's
• collaboration

What You Bring

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role. These are not tests of intelligence or experience, they simply help us understand how you work best. -Demonstrated experience in managing and developing campaign reporting and analytics functions -Experience with developing campaign analytics and campaign execution -Illustrates the ability to interpret complex data and provide actionable insights -2-3+ years of experience in marketing operations, or marketing analytics -Familiarity with A/B testing frameworks is a plus -Strong collaboration and communication skills. -A Behavioural Assessment (5–10 minutes, untimed) to understand your work and communication style. -A Cognitive Assessment (12-minute timed) to measure learning and problem-solving abilities. -Bachelor’s degree in Marketing, Business, or a related field, or an equivalent combination of education and experience. -Familiarity with regulations like CASL, CAN-SPAM, and data privacy best practices. -Experience with email marketing platforms, customer segmentation, and automations

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Benefits

We’re an equal opportunity employer committed to building a diverse, inclusive, and accessible workplace where everyone feels valued and supported. If you need accommodation during the hiring process, please let us know. We’re happy to help.

About Equiton Inc

-They manage both investments and day-to-day resident experiences, winning awards for resident satisfaction. -The company focuses on mid-rise condo developments, multi-residential rental communities, and commercial income properties. -Equiton Developments is known for thoughtfully designed, livable condos in vibrant neighborhoods, expanding from GTA into Edmonton and Niagara. -In-house teams handle acquisitions, capital improvements, and ongoing property management to maximize value and returns.

Sector Specialisms

Interview Process

-complete predictive index behavioral assessment via provided link -afterward, receive email and complete predictive index cognitive assessment (12‑minute timed)