Pardot Automation Specialist

Overview

Manage Pardot marketing automation, lead nurturing, scoring, reporting.

Key Responsibilities

• audience segmentation
• pardot journeys
• campaign build
• form design
• lead scoring
• salesforce sync

Tasks

Segment audiences for personalized communication across brands and geographies. Design and manage customer journeys in Pardot Engagement Studio (for architects, PMCs, contractors, dealers). Build and manage Pardot campaigns: drip programs, lead nurturing, re-engagement flows. Create and maintain forms, landing pages, and email templates in Pardot. Set up lead scoring and grading models to auto-classify MQLs. Ensure all website forms, event leads, and digital campaigns sync into Salesforce with correct source, campaign, and brand tagging. Run A/B testing on emails, landing pages, and nurture campaigns; optimize based on conversion data. Track campaign KPIs (open rates, CTR, MQL to SQL conversion) and present monthly reports.

Requirements

• lead scoring
• engagement studio
• salesforce
• a/b testing
• google analytics
• utm tagging

What You Bring

Strong understanding of lead scoring, grading, and automation workflows. Proven experience with Engagement Studio journeys. Knowledge of Salesforce campaigns, connectors, and reporting. Familiarity with A/B testing frameworks. Bonus: UTM tagging and Google Analytics knowledge. .

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Benefits

IT’S MUCH MORE THAN WORK HERE AT UNITILE! Any graduate with 3–5 years hands-on experience with Pardot Salary would be in line with the experience.

About Unitile

-Through raised access flooring, it created spaces for dynamic workspaces. -Delivering modular and sustainable solutions for global projects. -Combining automation and quality focus in production. -Assists with raised access flooring, structural ceilings, partitions, acoustic systems and data‑center infrastructure. -Pioneered noise-neutral technology. -Projects span offices, co-working hubs, control rooms and casinos. -Combining local excellence with a growing international footprint.

Sector Specialisms