Trade Market Manager

Overview

Lead trade marketing to boost Knauf product sales through distributor support and campaigns.

Key Responsibilities

• branded materials
• data access
• pos materials
• competitive tracking
• training programs
• product launch

Tasks

-Provide the sales team with tailored, branded materials for trade audiences and events. -Act as the knowledge hub for customer channels (Distribution, Merchants, Retail, Installers), building strong relationships to understand their needs and market influences -Deliver tailored messaging to drive sales of Knauf products and services. -Monitor sales performance, deliver mitigation plans, and evaluate ROI on marketing activities to ensure budget efficiency. -Collaborate with the Data & Document Controller to ensure easy access to product and system data. -Ensure consistent and impactful representation of the Knauf brand, adhering to brand guidelines. -Develop and implement brand-focused POS materials to enhance visibility and engagement. -Track competitor activity, identify opportunities and risks, and recommend strategies to stay competitive. -Create and deliver training programs for distributors, merchants, and subcontractors on Knauf products. -Identify and address customer pain points, improving the overall customer experience. -Support product launches and create propositions to influence key decision-makers. -Work closely with the Brand & Communications Manager to ensure cohesive messaging and campaign delivery across all channels. -Attend customer meetings, industry events, and forums to gather insights and promote Knauf’s value proposition. -Develop joint marketing plans with internal and external stakeholders, ensuring effective use of marketing funds. -Build partnerships with industry training providers to promote the Knauf brand.

Requirements

• relationship builder
• cim marketing
• project management
• budget management
• construction
• analytical

What You Bring

-Are you a relationship builder and a confident networker? -Commercial and analytical, with experience of working within the construction sector an advantage. -Capable of effectively managing budgets. -Highly commercial with the ability to manage budgets and calculate ROI. -Track record in delivering growth and profitability across a product category. -Do you have a track record in delivering growth and profitability across a product category? -CIM Marketing or business qualification. -Strong project management skills are essential. -Proven record of bringing new products to market. -Experience of working cross functionally in project management and delivery. -Relationship builder & confident networker. -Are you commercial and analytical, with experience of working within the construction sector being an advantage?

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Benefits

-Life Assurance (x 4 times your basic salary). -Level 3 Westfield Cashplan Healthcare. -Cycle to Work Scheme and Tech Scheme -Access to Employee Assistance Program (legal or medical advice). -Income Protection -Access to a Reward & Benefits platform. -7% employer pension contribution. -Competitive salary of £41,000 - £46,000 + car allowance + bonus -Three paid days leave for community, charitable, or voluntary commitments.

About Knauf Uk & Ireland

-Rooted in gypsum, the company has grown from a single plant to a regional manufacturing powerhouse. -Produces plasterboard, plaster, flooring, renders, metal sections, and insulation. -UK expansion includes a Newport board plant and a Dublin showroom and training hub. -Typical projects range from high-performance acoustic walls in schools and hospitals to large-scale residential and commercial developments. -Specializes in residential, commercial, industrial, and infrastructure sectors, offering tailored materials and systems. -Newport plant uses sea transport for gypsum, reducing road haulage and integrating green power and recycling.

Sector Specialisms