Digital Product Manager - Go to Market and AI Technologies

Overview

Drive AI-powered digital product vision, development, and GTM for sales enablement.

Key Responsibilities

• ai tools
• model development
• product launch
• performance metrics
• feature prioritization
• team collaboration

Tasks

-Define and execute the product vision for AI-powered tools that support GTM initiatives, including virtual assistants for dealers, lead generation, personalization, and campaign optimization -Develop executive-level presentations to communicate product value and strategic fit. -Collaborate with marketing, sales and service teams to identify pain points and opportunities for automation and intelligence -Partner with data science and engineering teams to develop, test, and scale AI models and digital experiences -Monitor product performance and adoption metrics (e.g., dealer ROS, parts & services revenue), drive continuous improvement -Stay ahead of AI trends, competitive landscape, and emerging GTM technologies -Lead product launches, including positioning, messaging, training, and performance tracking. Support training and onboarding for internal teams and dealers -Translate business needs into product requirements and prioritize features based on impact and feasibility.

Requirements

• llm
• databricks
• powerbi
• mba
• communication
• cross-functional

What You Bring

-Demonstrate subject matter expert level of understanding of go-to-market strategies, sales enablement, and digital marketing workflows. -Experience working with cross-functional teams including data science, engineering, and commercial stakeholders. -Excellent communication, prioritization, and stakeholder management skills. -Experience working in international and multidisciplined teams. -Experience with LLM models, Databricks, PowerBI or equivalent technologies. -Bachelor’s degree in Business, Computer Science, Marketing, or related field; MBA or technical graduate degree a plus and 8+ years experience in digital product management, with a focus on data-driven initiatives. -Proven success launching data-driven or AI-powered products in B2B or B2C environments.

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Benefits

-Flexible work arrangements -Adoption assistance -Parental leave -Tuition reimbursement -Employee Assistance Programs -Charitable contribution matching and Volunteer Time Off -Fertility & Family building support -Savings & Retirement benefits

About Cnh

-The company lists on the NYSE and serves global markets with iconic brands like Case IH and New Holland. -It designs and produces tractors, harvesters, backhoes and heavy equipment for agriculture and construction. -Typical projects include supplying integrated machine fleets, digital solutions, financing and aftermarket services. -A standout fact: in 2022 it spun off its Iveco commercial‑vehicle arm, refocusing on core farm and construction machinery.

Sector Specialisms