Marketing Specialist

Overview

Oversee and execute digital marketing campaigns, content, and analytics for Lennar.

Key Responsibilities

• listing management
• web analytics
• content management
• social media
• email marketing
• budget management

Tasks

-Manage and oversee all listing platforms -Monitor and report on web traffic and activity using web analytical tools -Handle complex projects independently -Identify trends across marketing channels and develop action points as needed -Make recommendations to improve online campaigns -Create new opportunities to promote the division’s communities, as well as fine-tune and improve existing digital campaigns with the goal of obtaining quality leads for sales associates. -Maintain technical proficiency of content management tools, policies and procedures -Review and approve all digital creative processes -Schedule, implement and monitor all social media content and advertising -Create and implement content for Lennar.com using online content management systems and JD Edwards (JDE) -Create landing pages and content as needed -Collaborate with corporate channel teams for digital advertising and all other marketing efforts while staying within budgets allocated -Create, report, and manage online marketing KPIs -Creation and oversight of website marketing content for community, amenity, floorplan pages, images, etc. -Manage and implement digital departmental budgets in order to measure and report on ROI performance of online marketing channels -Work with the Corporate Communications team on implementing national initiatives and digital trends -Through the proper channels, monitor the scheduling and implementation of all digital advertisements and promotions -Schedule, implement and monitor all email marketing campaigns -Ensure all e-mail and social media marketing are in compliance with Regional and Corporate branding and legal standards.

Requirements

• writing
• microsoft office
• canva
• image editing
• bachelor’s
• web admin

What You Bring

-Excellent writing and organization skills – writing samples will be requested -Advanced computer skills and technically savvy with proficiency on Microsoft Office Programs -Minimum High School or GED required -Proficient in the use of Canva -Experience with Image Editing Applications -Bachelor’s Degree or related experience preferred -3-5 years of experience in Web Administration -Professionally perform multiple, detail-oriented tasks with simultaneous deadlines -Team Player with ability to work well under pressure -This position may be eligible for commissions.

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Benefits

-This position may be eligible for bonuses. -This position will be eligible for the described benefits listed in the above section in accordance with Company Policy.

About Lennar

-Known for its focus on affordability and quality. -Builds homes in a wide range of communities from first-time homebuyers to luxury estates. -Integrates technology into homes, offering smart home solutions for modern living. -Notable projects include large-scale suburban communities and mixed-use developments, focusing on sustainability and convenience. -History includes several notable acquisitions, expanding its capacity to build homes nationwide. -Continues to innovate with a focus on reducing construction costs and increasing home energy efficiency. -Specializes in land development, mortgage services, and title insurance, creating a comprehensive approach to homebuilding.

Sector Specialisms