Marketing Manager - Brentwood, TN

Overview

Lead division marketing planning, execution, and team management for homebuilding.

Key Responsibilities

• budget management
• marketing planning
• kpi reporting
• lead goals
• media budget
• performance monitoring

Tasks

-Creates opportunities for employee growth -Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment. -Identify key competitors and stay abreast of local marketing activity. -Act as primary point-of-contact for Pulte Interior Design. -Collaborate with corporate communications team on local PR needs. -Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy. -Ensures appropriate staffing to meet department needs -Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors) -Leads all marketing planning, efforts and execution for the Division. -Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals. -Utilizes recruiting and selection tools/processes to build organizational talent -Oversee and manage Marketing Team direct report(s). -Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership. -Collaborate with Division personnel for new community set-ups to ensure that the Division hits critical milestones, including target opening dates. -Provides developmental opportunities through identification of internal and external training opportunities -Evaluates employee's performance and plans for compensation actions in accordance with that performance -With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan. -Collaborate with Division leadership on status of marketing strategy, results, and calls-to-action/offers. -Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed.

Requirements

• bachelor's degree
• 5-7 years
• advertising law
• marketing mix
• communication skills
• budget management

What You Bring

-Capable of presenting and interacting with the Division/Area leadership with some ability to talk off script when answering marketing questions. -Ability to develop and guide direction of a marketing team -Understanding of advertising law and its application to the homebuilding industry. -Understanding of and demonstrated skill at aligning marketing mix with key messages. -Strong oral and written communication skills. -Ability to shift between strategic and tactical responsibilities. -Team oriented with ability to establish credibility. -Minimum 5-7 years related Marketing communications/planning experience. -Ability to analyze business problems and make thoughtful recommendations as it pertains to marketing strategies and tactics. -Demonstrates understanding of the role of paid, owned and earned media channels and how to effectively message across a mix of media types. -Minimum Bachelor’s Degree in Marketing or Communications or equivalent -Experience establishing and managing to a budget. -Effective problem solving, data collection and analysis skills. -Ability to successfully operate and adapt in an environment with changes to timelines and priorities -Home building and/or real estate industry experience preferred.

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About Pultegroup

-Known for developing high-quality homes and communities across the U.S. -Builds homes that cater to various lifestyle needs, including single-family homes, townhomes, and active adult communities. -Focus on innovation includes incorporating smart home technologies and energy-efficient features into many of their homes. -Continues to grow and adapt to market trends, positioning itself as a leader in residential construction and community development.

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