Head of Marketing - Shell Energy Trading

Overview

Lead global marketing for Shell Energy Trading, driving growth, brand and customer engagement.

Key Responsibilities

• digital strategy
• brand positioning
• marketing roi
• budget ownership
• team management
• stakeholder engagement

Tasks

-Drive excellence by nurturing and promoting a best-in-class marketing culture and embedding core competencies and behaviours to drive high performance. -Continuously grow the transferable skills you need to get ahead. -Support acquisition or divestment of companies from a marketing and branding perspective -Improve ability to respond to regional opportunities while leveraging global scale & positioning -Work across Shell Energy Trading, B2B, and SLMT for an integrated marketing and customer engagement strategy to position Shell as a trusted partner in customers’ energy and decarb journeys. -Responsible for the marketing strategies and implementation of marketing plans for the global Shell Energy sub-brand and all for all regions to support overall business delivery -Improve cost, discipline and resource efficiencies -Own and build a consistent global Shell Energy external narrative and brand positioning that supports Shell’s global strategy of ‘delivering more value with less emissions.’ -Team management of 19 staff across all regions -Deliver a world-class digital strategy with innovative new platforms and smart digital marketing tactics. -Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI, with a particular focus on measuring and transparently reporting incremental value of digital marketing activity to determine best value for spend. -Embed Goal Zero mindset through visible management leadership. -Lead a team accountable for translating business strategy into customer focused and high value impact marketing plans, programmes, and deliverables, bringing in external perspectives and functional knowledge to competitively deliver business agenda for B2B, Trading , and LNG. -Lead agency relationships to ensure “right fit” partners and best in class value delivery while creating global synergies for marketing ROI. -Own the global and regional marketing budgets and drive accountability for delivering on time and within budget and with high ROI -Develop competitively differentiated insights on key B2B customers segments in each market deploying digital marketing tools and programs to support lead generation. -Deliver impactful thought leadership content and campaigns to strengthen and protect Shell’s offer to market for gas (incl. LNG) and power in targeted markets and amongst key customer groups. -Engage and advise senior stakeholders (EVPs and SVPs) and the business leadership teams on Shell Energy’s external strategy and positioning. -Implement an agile, globally driven, and locally implemented marketing plan across Shell Energy regions in line with long-term business strategy and growth targets. -Develop external partnerships and collaboration opportunities to support business advocacy and thought leadership efforts. -Develop and implement a multi-year, integrated, multi-channel brand strategy to support profitable business growth and increase Shell Energy brand awareness and consideration.. -Work closely with Corporate Relations to drive gas, power, and LNG advocacy, and provide reputational support for carbon credits using digital, social, and conventional forums.

Requirements

• marketing
• brand
• energy trading
• bachelor’s
• strategic
• communication

What You Bring

-Extensive years of combined marketing / brand & comms / business development / origination experience with significant years in an energy / trading organisation -Excellent verbal and written communications -Experience developing brands and customer offers with proven experience in delivering thought leadership content and campaigns for gas, LNG power, and carbon credits -Deep understanding of trading and proven delivery and experience working with trading teams with a focus on gas, LNG, power, and carbon credits -Strategic thinker with ability to connect across businesses to deliver end customer value -Marketing excellence and cost optimisation -Significant experience in comms and reputation management -Bachelor’s degree in marketing, business, or other relevant field of study required -Ability to influence others, both peers and senior leaders -Proven track record of delivery across teams, marketing, strategy & portfolio, commercial businesses, and projects -Global brand alignment for a strong and consistent Shell Energy brand -Deliver consistent and compelling external narrative

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Benefits

-Benefit from flexible working hours, and the possibility of remote/mobile working. -Take advantage of paid parental leave, including for non-birthing parents. -Grow as you progress through diverse career opportunities in national and -Gain access to a wide range of training and development programmes. -Perform at your best with a competitive starting salary and annual performancerelated salary increase – our pay and benefits packages are considered to be among the best in the world.

About Shell

-Evolved from a merger of two companies, becoming a global energy leader. -Typically involves deep-water oil and gas projects, large-scale LNG, and EV infrastructure. -Organized into key business units, bridging traditional and emerging energy solutions. -Blends traditional fuels with renewable energy sources to diversify offerings. -Strategic pivots include doubling oil and gas production while scaling back some renewables. -Known for bold moves like sponsoring top sports teams and expanding into new markets.

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