Regional Marketing Program Manager

Overview

Lead regional marketing strategy, brand, demand generation, and product launches in India/SEA.

Key Responsibilities

• demand generation
• digital marketing
• crm automation
• market analysis
• budget tracking
• brand management

Tasks

The Regional Marketing Manager, India is a member of the Global Customer Experience team. The position reports to the Global Director Customer Experience and you will work closely with them to define, execute and measure impact of the marketing strategies and plans for the India and South-East Asia Region. This role will be a part of the India Leadership Team (ILT) responsible for building brand awareness and enabling higher market share in the region. This role requires a deep understanding of products, market dynamics, customer behavior, and competitor activity. -Plan and execute demand generation campaigns to attract prospective customers. -Build and maintain relationships with vendors, media partners, and industry associations. -Strengthen brand identity and ensure consistent messaging across all platforms. -Launch and promote offerings effectively. -Monitor industry trends, customer feedback, and competitor strategies. -Coordinate the development of marketing materials (brochures, datasheets, case studies, etc.). -Define and manage marketing budgets and ROI tracking. -Work closely with product and engineering teams to understand technical specifications and unique selling points (USPs). -Manage digital presence including SEO, social media, website, and email campaigns. -Develop and implement comprehensive marketing strategies aligned with business goals. -Develop product positioning, messaging, and training materials for the sales team. -Organize and participate in trade shows, exhibitions, webinars, and promotional events. -Collaborate with the sales team to align marketing efforts with sales goals. -Use CRM and marketing automation tools to track leads and engagement. -Work with sales to create segment and channel strategies -Work with the offering value streams to fine tune the value proposition of new offerings in your region -Provide insights and reports to senior management for strategic decision-making. -Conduct market analysis to identify trends, opportunities, and competitive threats.

Requirements

• marketing automation
• crm
• mba
• 12+ years
• leadership
• hvac

What You Bring

Soft Skills -An ability to communicate openly and authentically in all situations. -Proficiency in digital marketing tools and platforms. -Understanding of HVAC systems and applications in the built environment. -Strong leadership and team collaboration abilities. -A self-starter attitude with the ability to work independently. -Bachelor’s degree in Marketing, Business Administration, or a related field (Engineering background in HVAC/Mechanical is a plus). -The capability to simplify complex problems, conduct root cause analysis, and provide clear, well-thought-out recommendations. -Creative problem-solving skills and the ability to manage conflicts within various organizational structures. -Proficiency in marketing automation systems and concepts -Proficiency in Microsoft Office Suite. -Strong analytical skills and experience with reporting and data analysis. -Team-oriented leadership skills with a proactive approach. -Ability to manage multiple projects at the same time in a fast-paced environment. -Ability to analyze data and derive actionable insights. -MBA in Marketing preferred. -Minimum of 12-15 years brand building, systems selling, product marketing experience, including development and execution of integrated multi-discipline marketing communications programs. -Experience with CRM systems and tracking of leads from assigning to converting -Excellent written and verbal communication skills. -Technically capable, excellent communicator, and a desire to improve processes. -Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce).

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Benefits

As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints. Together, we’re creating a legacy that goes beyond business—one that’s changing the world for the better. By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology while upholding Armstrong's commitment to sustainability. You’ll have endless opportunities to learn, grow, and make a significant impact on the world. Together, we'll build tomorrow’s solutions today. -Successful product launches and promotions. -Growth in market share and brand awareness.

About Armstrong Fluid Technology

-A leader in energy-efficient and smart fluid technology solutions, serving sectors from industrial to commercial and residential. -Optimizes performance of HVAC, plumbing, and other fluid systems, saving energy and improving building performance. -Innovative products like variable speed pumps and intelligent controllers set new standards in efficiency. -Projects span global infrastructures, from airports to skyscrapers, with a focus on reducing environmental impact and operational costs. -Rich history of technological advancements, continually evolving with automation and IoT integration for smarter systems.

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