Develop captions, taglines, and short-form content for YouTube, Instagram, LinkedIn, and other digital channels.
Ensure all content aligns with Loom Solar’s brand voice and messaging.
Collaborate with the design and video teams to create visually appealing multimedia content.
Stay updated on renewable energy trends and create educational content to promote solar awareness.
Support digital campaigns by developing ad copy, visuals, and landing page content.
Work closely with marketing, design, and product teams to align content with business objectives.
Brainstorm and experiment with new content formats (reels, infographics, blogs, case studies, etc.).
Track content performance metrics (traffic, engagement, conversions) and suggest improvements.
Research industry trends, competitor activities, and audience behavior to guide content strategy.
Optimize content using relevant keywords and SEO best practices.
Create engaging and SEO-friendly content for blogs, articles, social media posts, product pages, and website updates.
Write compelling scripts for videos, product explainers, and customer testimonials.
Manage daily content posting on company social media channels (Facebook, Instagram, YouTube, LinkedIn, Twitter).
The Content Creator will be responsible for conceptualizing, producing, and publishing content in various formats — written, visual, and video — to support Loom Solar’s marketing and communication goals. This role requires a mix of creativity, storytelling, digital marketing knowledge, and an understanding of the solar/renewable energy sector.
Strong understanding of SEO, digital marketing, and social media engagement.
Content engagement rate and reach.
Ability to manage multiple projects and meet deadlines.
Quality and consistency of content output.
Experience: 2–5 years of professional experience in content writing, digital content creation, or social media management (experience in solar/renewable energy preferred).
Education: Bachelor’s degree in Mass Communication, Journalism, English, Marketing, or a related field.
Creativity, storytelling ability, and attention to visual details.
Basic knowledge of Canva, Photoshop, or video editing tools (preferred).
Excellent writing, editing, and proofreading skills in English (Hindi proficiency is a plus).
Certifications (Preferred): Google Content Marketing, HubSpot Content Marketing, SEO Certification.
Organic traffic growth from SEO content.