Director of Sales and Marketing

Overview

Lead growth by integrating sales, marketing, estimating, ops, and finance.

Key Responsibilities

• crm management
• sales forecasting
• pipeline metrics
• marketing campaigns
• kpi dashboards
• automation development

Tasks

Partner with HR and Recruiting to align employer brand messaging with customer-facing campaigns. Maintain executive-level relationships with key clients and industry partners. Oversee sales forecasting, territory management, and customer segmentation. Partner with Finance, Operations, and Marketing to build repeatable, transparent workflows that enhance forecasting accuracy and margin clarity. Ensure consistent messaging across all markets and teams. Monitor pipeline health metrics — including lead velocity, hit rate, and gross margin variance — to guide strategic decision-making. Develop automation and process improvements to reduce manual effort and increase speed to revenue. Identify expansion opportunities within existing builder accounts through CRM data and field feedback. Collaboration and Communication Communicate performance metrics and insights to executive leadership regularly. Serve as the owner of the sales process and CRM platform, ensuring clean data, meaningful reporting, and visibility across departments. Establish builder satisfaction metrics and feedback loops for continuous improvement. Oversee Marketing to develop campaigns, proposals, and materials that support business growth and brand recognition. Ensure exceptional customer experience from initial contact through project completion. Represent Stancil at industry events, networking functions, and trade associations to enhance brand visibility and market positioning. Support Business Development Managers in maintaining relationships throughout client organizations—from field to executive level. Build scalable systems and playbooks that promote consistent behavior rather than individual heroics. Foster collaboration, trust, and professional growth across geographically distributed teams. Partner with marketing leadership to ensure brand visibility translates into lead generation, nurturing, and conversion outcomes. Work closely with Operations and Finance teams to ensure accurate pricing, forecasting, and resource planning. Operating within the EOS framework, the Director owns sales and marketing rocks and scorecards, participates in leadership L10 meetings, ensures departmental L10s drive alignment, and maintains KPI visibility within Ninety dashboards. This position is both strategic and structural — accountable for building the systems, metrics, and culture that make growth sustainable. Provide strategic oversight for developing and executing marketing strategies and campaigns that are measurable, targeted, and directly tied to pipeline creation and revenue goals. Design and implement a sales architecture that aligns CRM data, reporting, and workflows between Sales, Estimating, Operations, and Finance. Use CRM tools to track leads, manage pipelines, and ensure data integrity across all sales activities. The Director of Sales and Marketing is an architect of growth responsible for building and leading a scalable revenue engine that connects Sales, Marketing, Estimating, Operations, and Finance. This leader designs systems, processes, and accountability structures that enable consistent, measurable performance across markets. Beyond driving activity, the Director of Sales ensures the organization has the data, tools, and playbooks necessary to sustain long-term growth and profitability. Develop and maintain a structured builder engagement plan with quarterly relationship reviews. Define and track KPIs that measure both activity and impact across the full revenue cycle. Provide strategic oversight for developing and executing marketing strategies that strengthen the Stancil brand, support business growth goals, and drive qualified lead generation across target markets. Direct Stancil’s digital presence (website, social media, paid campaigns) to attract both customers and top talent. Own the company-wide forecasting process, ensuring accuracy, discipline, and alignment between Sales, Estimating, and Finance. Ensure all department KPIs are visible in Ninety dashboards and reviewed weekly for data-driven execution. Develop and execute strategic sales plans targeting growth in key commercial and residential segments. Develop internal talent pipelines for Business Development Managers and Marketing leadership. • Provide mentorship, training, and development that build leadership readiness and long-term continuity. Own and maintain all Sales and Marketing Rocks and Scorecards in the EOS framework. •Participate in company Leadership L10 meetings and ensure departmental L10s drive alignment, accountability, and cross-functional communication. Analyze win/loss data to drive continuous improvement in pursuit strategy and hit rate. Lead, coach, and hold the Sales and Marketing teams accountable to defined performance standards and cultural values. • Build a cohesive, high-performing team environment across both office-based and field Business Development Managers. • Promote the Stancil brand and core values internally and externally through consistent representation and storytelling. Ensure sales and marketing initiatives are measurable, integrated, and directly tied to qualified opportunities. Oversee brand consistency across all markets, proposals, and digital platforms. Lead through data, process, and accountability, fostering a culture of humility, stewardship, and The Director of Sales and Marketing exists to design and scale Stancil’s revenue engine, ensuring every dollar of growth is predictable, profitable, and aligned with the company’s long-term strategic plan. This role ensures Sales and Marketing are fully integrated with Estimating, Operations, and Finance to deliver the right work, at the right margin, with the right partners. Identify, pursue, and secure new business opportunities with builders, developers, and general contractors.

Requirements

• bachelor's
• crm
• 8-10 years
• construction
• microsoft office
• problem solving

What You Bring

Bachelor’s degree in Business, Marketing, Construction Management, or related field (MBA Ability to analyze, interpret, and problem-solve complex issues. Must be able to manage multiple priorities and deadlines in a fast-paced environment. Requires sitting, standing, and computer work for extended periods. Occasional travel may be required. Strong experience with CRM tools (e.g., Salesforce, HubSpot, Pipedrive, or equivalent). Proven success managing multi-location sales teams and driving revenue growth. Minimum 8–10 years of progressive sales leadership experience within the construction industry. Commercial construction experience is required. Primarily office-based with travel as needed to visit clients and remote team members. Regular use of computers, phones, CRM platforms, and presentation tools. Must be able to lift up to 15 pounds and sit or stand for extended periods. Valid driver’s license required. Systems Ownership and Process Mindset Demonstrated ability to develop and execute market strategies, including client acquisition and retention. Computer, smartphone, CRM systems, Microsoft Office Suite, and presentation software.

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About Specialized Recruiting Group - Charlotte, Nc

-With deep roots in Charlotte, NC, the company offers customized staffing solutions tailored to diverse industries. -Their expertise spans a range of fields including industrial, healthcare, engineering, and administrative roles. -The company focuses on helping businesses identify top talent and matching individuals with positions that fit their skills and career goals. -Their recruitment process involves thorough vetting, ensuring both candidates and companies find the perfect match. -The team builds a reputation for delivering high-quality staffing solutions that make a real difference to clients' operations. -The team’s industry knowledge and personalized approach set them apart from standard staffing agencies. -They serve a variety of clients, from startups to large corporations, providing staffing for short-term, long-term, and permanent roles.

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