Manager, Audience Operations

Overview

Lead audience strategy using Salesforce Data Cloud, aligning data, marketing and analytics.

Key Responsibilities

• activation flows
• identity resolution
• audience lifecycle
• consent management
• segment auditing
• documentation

Tasks

-Act as key point of contact between Marketing Ops, Analytics, Martech, and Data Engineering -Maintain documentation of audience schemas, field definitions, and data transformations -Define activation flows to platforms like SFMC, Meta, Google Ads, etc. -Translate campaign requirements into scalable audience logic and segments -Align audience definitions with campaign goals and personalization strategies -Enforce audience naming conventions, reusability standards, and expiration logic -Oversee consent management and opt-out suppression across systems -Report on audience adoption, volume, and impact to marketing and executive leadership -Manage real-time identity resolution across data sources (CRM, web, offline) -Lead intake and prioritization process for audience/data requests -Manage end-to-end audience lifecycle: segmentation, suppression, lookalikes, retargeting in CDPs such as Data Cloud -Partner with analytics teams to measure audience performance and attribution -Regularly audit audience segments for performance, redundancy, and relevance

Requirements

• salesforce
• cdp
• dmp
• sql
• digital marketing
• people mgmt

What You Bring

-Own data model configuration, harmonization, and ingestion pipelines within Salesforce Data Cloud -Strong understanding of Digital Marketing, SaaS organizations and business models -Experience with Customer Data Platforms (CDPs), Data Management Platforms (DMPs), or customer data architecture -Exposure to B2B marketing, Account-Based Marketing (ABM) strategies, or sales enablement platforms. -5-7 years of experience in marketing operations, audience strategy, digital marketing, or CRM marketing -2-3 years of people management experience along with relevant experience -Basic understanding of SQL or data querying tools. -Experience with Customer Data Platforms (CDPs), Data Management Platforms (DMPs), or customer data architecture.

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About Trimble Inc.

-Offers integrated solutions across construction, agriculture, and transportation. -Cutting-edge technology streamlines workflows and improves efficiency. -Provides both hardware and software solutions, focusing on automation, geospatial data, and real-time analytics. -Notable projects include smart city infrastructure, autonomous vehicles, and precision farming systems. -Played a key role in developing GPS technology and transforming resource management. -Solutions help achieve higher productivity, safety, and sustainability.

Sector Specialisms