Digital Experience Manager

Overview

Manage, maintain, develop, and optimize Fortune Brands' website portfolio.

Key Responsibilities

• traffic analysis
• a/b testing
• ux design
• seo optimization
• site management
• feature development

Tasks

-Monitor and analyze website traffic for insights to drive customer acquisition. -Develop, evaluate, and oversee the implementation of A/B testing. -Develop and implement elegant interfaces and designs to elevate our customers’ experience throughout their digital shopping journey, including wireframes, prototypes and UX designs. -Produce and publish new digital content in a creative way. -Keep track of developments in web technology. -Collaborate with other teams and departments (e.g. agencies, product managers, creative team, IT, etc.). -Audit content to ensure accuracy and consistency across brands. -Oversee, edit and drive onsite content to improve customer engagement through content, SEO and CRO. -Manage the day-to-day operations, maintenance, and administration of the Fortune Brands Innovations website portfolio. -Develop and refine procedures for repeatable success. -Oversee website standards (i.e. images, graphics, videos and artwork). -Conceive and develop new features and extend existing features of our web applications.

Requirements

• html
• css
• javascript
• cms
• google analytics
• seo

What You Bring

-Bachelor’s, Associate’s, or certificate in Marketing, Communications, User Experience, or a related field a plus. -Working knowledge of HTML, CSS, and JavaScript. -Experience with content management systems (CMS). -Experience in participating of defining value added platforms to support business initiatives. -Working knowledge of web analytics providers such as Google Analytics. -Moderate to high level capability with database queries, Microsoft Excel, Microsoft Access. -Understand website architecture, internal website search and URL structure. -Understand all aspects of our platform including frontend and backend technologies. -Attention to detail, excellent writing skills, and willingness and desire to learn new skills. -Experience publishing and curating content on websites. -Minimum 3 years of experience managing websites. -Ability to perform enhancements to existing system(s). -Working knowledge of SEO, SEM, and social media acquisition tactics. -Experience with image editing tools such as Adobe Photoshop, XD, Figma, and/or Illustrator required

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About Fortune Brands Innovations

-A leader in innovation, transforming everyday spaces with smart, functional products. -Focused on creating sustainable solutions that enhance the way people live, work, and play. -With decades of experience, the company has pioneered advancements in home hardware, kitchen, and bath industries. -Their product lines include iconic brands that redefine comfort, performance, and design. -From high-end kitchen systems to innovative home security technologies, Fortune Brands is at the forefront of next-gen solutions. -Known for its strong financial growth, the company continues to expand its reach globally with cutting-edge designs. -They have a history of pushing boundaries with both traditional and digital product offerings.

Sector Specialisms