Trade Marketing Manager l Black & Decker

Overview

Plan and execute trade marketing strategies for Black+Decker in UAE retail

Key Responsibilities

• pos deployment
• retail activation
• partner relations
• roi tracking
• brand compliance
• kpi reporting

Tasks

The Job: As the Trade Marketing Manager, you’ll be part of our Middle East Marketing team working as an on-site employee. You’ll be responsible for planning and executing trade marketing strategies to drive in-store visibility, shopper engagement, and sales growth for Black+Decker’s SDA, Power Tools portfolio in the UAE market. -Support all new product launches with impactful in-store activation and local consumer insights. -Lead the deployment of POS materials, merchandising, and retail activation programs. -Build and maintain strong relationships with key retail partners, ensuring the effective execution of joint business plans. -Coordinate with the sales team to optimize trade investments and measure campaign ROI effectively. -Ensure complete compliance with all brand guidelines and local regulations in every trade marketing activity. -Track and report on trade marketing KPIs, providing data-driven insights to the Senior Marketing Manager. -Monitor market trends and competitor activities to recommend actions that maintain a competitive edge. -Manage local agency and vendor relationships necessary for creative and activation support. -Implement price positioning and promotional strategies tailored specifically to the UAE retail landscape. -Develop and execute trade marketing plans to enhance in-store visibility, shopper engagement, and sell-through with leading retailers.

Requirements

• roi
• reporting
• pos
• trade marketing
• 5+ years
• arabic

What You Bring

-Strong analytical capabilities, specifically with hands-on experience in ROI measurement and comprehensive reporting. -Excellent communication, negotiation, and key relationship-building abilities with retail partners. -Fluency in English; Arabic language skills are a significant advantage. -A proven track record of successfully managing retail activation, promotional campaigns, and POS deployment. -A minimum of 5+ years of dedicated trade marketing experience in the FMCG, consumer electronics, or home improvement sectors within the UAE market.

People Also Searched For

Benefits

The Details: You’ll receive a competitive salary and a great benefits plan, Discounts on Stanley Black & Decker tools and other partner programs. -Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices. -Learn: Have access to a wealth of learning resources, including our digital learning portal. Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.

About Stanley Black & Decker, Inc.

-Operates across two main domains: tools & outdoor products (power tools, hand tools, lawn & garden) and industrial solutions (engineered fasteners, infrastructure attachments). -Its brands – including DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER® and Cub Cadet® – are staples on construction sites, in workshops and homes worldwide. -Typical projects range from consumer DIY kits to supplying fastening systems for automotive assembly lines and supporting infrastructure work on bridges and roads. -The company stands out for its deep roots dating back to wartime production for WWII. -It continues to innovate, launching hundreds of new products annually and pushing digital jobsite tools and electrification in power tools. -An unusual fact: it claims leadership in both household hardware and advanced fastening technologies—covering everything from consumer gadgets to industrial-grade applications.

Sector Specialisms