Digital Content Associate

Overview

Develop and execute digital content strategy across website and social channels.

Key Responsibilities

• brand voice
• content calendar
• performance tracking
• asset coordination
• community management
• strategy development

Tasks

-Voice and consistency: Maintain and evolve Via's brand voice and editorial guidelines across all digital platforms, ensuring a cohesive and engaging narrative. -Research & trends: Stay current on industry news, competitor activity, and platform updates, bringing fresh ideas and best practices to the team. -Performance tracking: Assist in tracking and reporting on platform key performance indicators (KPIs). Gather data, analyze performance trends, and help generate insights to inform future strategy. -Content calendar management: Own the end-to-end execution of our social media calendar, including scheduling, publishing, and ensuring content consistency across all channels. -Asset coordination: Coordinate with the Design team to manage and organize visual assets (photos, graphics, videos) to ensure timely delivery and proper platform formatting. -Community management: Actively monitor social channels for mentions, news, and relevant conversations. Engage with followers, partners, and the public in a timely, professional, and on-brand manner. -Copywriting and curation: Draft and edit engaging, on-brand copy for daily posts across LinkedIn, Twitter/X, and other key platforms, ensuring all messaging aligns with Via’s strategic priorities and voice. -Develop and execute strategy: Define and own the overarching digital content strategy that aligns with Via's business goals, product launches, and regional marketing initiatives.

Requirements

• social media
• copywriting
• analytics
• linkedin
• twitter
• project management

What You Bring

-Minimum of 1 year of experience in social media management, digital marketing, or content strategy for B2B or mission-driven organizations. -Exceptional writing and editing skills with the ability to quickly craft polished, professional, and engaging copy; ability to experiment with voice and tone to find the right fit. -Fluency in using social media scheduling and analytics tools - you know how to interpret metrics and optimize content accordingly. -Adept at translating complex technology, policy, or impact-driven work into accessible, engaging, and human-centered content. -Highly organized with meticulous attention to detail and a proactive approach to project management. -A proven track record of managing and growing professional B2B audiences across social channels, particularly LinkedIn and Twitter/X and website visitors.

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Benefits

-Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable -Salary Range: $65,000 - $85,000 per year -We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.

About Via

-Founded in 2012 as a ridesharing app with algorithm-driven route optimization. -Transitioned from consumer services to a B2B TransitTech provider for public and private transit systems. -Enables microtransit, paratransit, school and employee shuttles, and non-emergency medical transport. -Technology is used across five continents, demonstrating scalability and adaptability to diverse mobility needs. -Known for transforming traditional fixed-route systems into dynamic, demand-responsive transit networks.

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