Senior Paid Social Planner/Buyer

Overview

Manage strategy, planning, execution, and optimization of paid social campaigns.

Key Responsibilities

• campaign trafficking
• budget tracking
• social reporting
• optimization
• strategy planning
• client management

Tasks

As a Social Strategist, you will manage strategy, planning and execution of all paid social campaigns for clients that meet fall in line with their business and media goals. You will have strong paid social media experience, including optimizations and reporting. -Plan and manage paid social planning, implementation, and execution of campaigns in-platform: FB Ads Manager, Snapchat Ads, LinkedIn, Twitter (hands on trafficking) -Collaborate with media teams and departments to provide seamless and effective implementation approaches that drive tangible client business impact -Maintain and nurture agency-partner relationships; leading weekly calls concerning active and upcoming campaigns -Maintain budget trackers, pacing documents, and monthly campaign billing -Handle social reporting and optimization to improve performance on a daily, weekly, or monthly basis -Read industry trades and stay updated on social marketing trends (recommending new ad types, tactics, platforms as applicable) -Build sound social plans and recommend forward thinking strategies and innovations to support media campaigns -Perform regular quality assurance checks on assigned client campaigns

Requirements

• google analytics
• powerpoint
• meta cert
• paid social
• 2 years
• nyc local

What You Bring

Discipline Specific Skills **MUST BE LOCAL TO NYC - 3X/WEEK IN OFFICE** MIN 2 YEARS OF PAID SOCIAL EXPERIENCE -Knowledge and understanding of tools and resources such as comScore, MRI, Kantar, DCM, social listening, Google Analytics, etc. -Familiarity with tagging, research, and testing opportunities for specific platforms -Experience with executing custom paid/organic social activations and programs -Experience needed to recommend estimated budget and bid strategies required for specific campaigns and platforms -Impeccable attention to detail and strong time management skills -Proficient in PowerPoint, Excel, Word -Basic knowledge in ad copy/creative generation a plus -Must have 2-3 years of relevant paid social experience -Experience with retail and commerce clients is a plus -META certification -Bachelor's degree is preferred

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About Search Max, Inc

-Operating from South Florida, it seamlessly connects businesses with executive talent through retained, contingency, contract and RPO searches. -Backed by its MRI Network affiliation spanning 40 countries, it leverages global reach with boutique attention. -Typical projects include executive searches for construction developers, advertising agencies, architecture firms and media groups. -Led by its founder—a multiyear MRI Pacesetter and President’s Club honoree—the company brings a track record of rapid early growth. -Their process is research‑driven and culture‑focused, ensuring lasting hires that thrive beyond placement. -They specialize across sectors like Construction, Media & PR, Architecture/Design & Retail, standing out with niche industry insight.

Sector Specialisms