Performance Marketing Specialist

Overview

Lead and optimize paid search/social campaigns to drive acquisition.

Key Responsibilities

• performance marketing
• campaign management
• channel optimization
• audience targeting
• ad testing
• insights reporting

Tasks

-Work cross-functionally with brand, creative, analytics, and ecommerce teams to identify and unlock new growth opportunities -Provide insight on paid search and social trends, formats, and platform innovations; evaluate and test new ad products and channels -Own day-to-day execution, optimization, and analysis of performance marketing channels like Google, Bing, YouTube, Facebook/Instagram and Reddit, while supporting emerging social channels like Pinterest and TikTok. -Clearly communicate channel insights and learnings to internal stakeholders, influencing broader marketing and brand strategies -Develop and manage campaigns across audience, ad set, and creative levels, ensuring delivery against growth and efficiency targets -Build innovative audience and creative strategies capable of unlocking new scale in customer acquisition -Collaborate with brand and creative partners to shape assets that reflect Thuma’s aesthetic and voice, while driving measurable impact

Requirements

• excel
• google sheets
• ads manager
• paid search
• budget management
• 2+ years

What You Bring

-Strong collaborator who thrives on working across teams while also being able to execute independently -A builder and optimizer with a strong testing mindset; curious and proactive in uncovering new ways to grow the business -Clear communicator who can translate performance data into compelling stories for executives and cross-functional partners -Proven track record of managing significant budgets and driving growth while staying within efficiency thresholds -Analytical and detail-oriented with advanced skills in Excel/Google Sheets; comfortable synthesizing data into actionable insights -Hands-on experience across Ads Manager platforms (Google, Bing, Meta, TikTok, Reddit, Pinterest, etc.) -Data-driven marketer with a strong understanding of marketing attribution and the role of paid search and social in the broader customer journey -Experience across offline channels is a plus -2+ years of experience managing paid search and social campaigns at scale, ideally in e-commerce or DTC environments

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About Thuma

-Two founders set out to reimagine the bedroom with minimalist, eco-focused design. -They launched with 'The Bed,' a Japanese joinery platform bed made from upcycled rubberwood and no-tool assembly. -They’ve expanded into mattresses, nightstands, dressers, and even sustainable rugs made from recycled materials. -The brand stands out for GREENGUARD Gold certification and tree-planting for every item sold. -They serve urban homes and hospitality projects, offering fast shipping, bulk ordering, and sleek, modular designs. -Unusual fact: their drawers ship fully assembled and stack via hand-tightened screws—no tools needed.

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