Director, Brand & Communications

Overview

Lead brand strategy, PR, social media, thought leadership, and advocacy at ServiceTrade.

Key Responsibilities

• pr management
• creative direction
• thought leadership
• brand metrics
• social media
• customer advocacy

Tasks

-Manage PR and earned media initiatives in partnership with our agency to drive industry visibility, thought leadership, and positive sentiment. -Oversee creative direction and brand expression—ensuring consistent visual identity, messaging, and tone across every channel and asset. -Build and execute a thought leadership program in collaboration with executives, leveraging speaking opportunities, media commentary, and content that advances ServiceTrade’s voice in the market. -Collaborate with the demand generation and product marketing teams to ensure brand consistency and alignment across campaigns and product launches. -Measure and optimize brand health and visibility metrics, using insights to continuously improve positioning and engagement, developing brand health KPIs for awareness, share of voice, and NPS. -Lead the corporate and brand marketing strategy to build awareness, credibility, and preference for ServiceTrade across all audiences - customers, partners and talent. -Manage agencies and budgets effectively to ensure high-impact creative and efficient execution. -Partner with HR and leadership on employer branding and internal communications that reinforce ServiceTrade’s culture and purpose. -Develop and grow our organic social media presence with content that engages customers, partners, and prospects, while celebrating our people and the industries we serve. -Lead customer storytelling and advocacy efforts by capturing success stories, testimonials, reviews, developing scalable programs, and user-generated content that highlight real-world impact that turns users into brand champions. -Partner closely with Events Management to ensure consistent brand experience and storytelling across all customer and industry touchpoints.

Requirements

• pr strategy
• media relations
• brand measurement
• b2b saas
• leadership
• digital storytelling

What You Bring

-Medical with Blue Cross Blue Shield NC (2 options) -Strong experience with PR strategy, media relations, and thought leadership. -A confident communicator and relationship builder who can represent the brand with media, partners, and customers alike. -Dental and Vision with Unum -Experience with brand measurement tools and modern marketing technology. -A creative brand leader who knows how to translate company strategy and values into powerful storytelling, campaigns, and experiences. -7+ years of experience leading brand, corporate communications, or creative marketing functions, ideally in B2B SaaS or technology. -A skilled collaborator who thrives in cross-functional environments and brings teams and agencies together under a shared vision. -3+ years of leadership experience managing teams and external agencies. -Deep understanding of digital and social storytelling, content strategy, and community engagement. -A relationship builder who communicates with confidence, whether its engaging media, customers or internal teams. -Exceptional writing and communication skills with a knack for crafting clear, compelling narratives. -Proven success building or transforming a brand to drive measurable awareness, engagement, and reputation gains. -Strategic thinker with creative instincts and an ability to manage both vision and execution. -A self-starter who can balance strategic thinking with hands-on execution and agency management.

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Benefits

-Company-paid Life insurance, STD and LTD -Flexible PTO policy -Parental Leave -Tech and Wellness Stipend -10 company holidays -Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness, Accident and Pet Insurance -401(k) with up to 3% employer match and NO vesting period -Community Impact Program (Volunteer)

About Servicetrade

-launched a mobile‑and web‑based platform tailored for commercial contractors. -It transformed field operations by digitizing inspections, service calls, and reporting—turning technician chaos into streamlined workflows. -Typical projects include preventative maintenance and NFPA fire‑safety inspections for commercial HVAC and mechanical systems. -Specialized software modules—like Sales Manager, Parts Manager, and Inspections—support end‑to‑end project delivery. -Unusually, it bridges sales proposals and field execution in one system, automatically converting quotes into scheduled jobs. -Backed by rapid growth and deep vertical focus, ServiceTrade stands out by aligning sales, field, and office operations seamlessly.

Sector Specialisms