Director, Experience Development

Overview

Leads strategic planning and execution of visitor experiences for Sentosa Island.

Key Responsibilities

• experience strategy
• visitor design
• program development
• market research
• stakeholder partnerships
• government liaison

Tasks

The Director, Experience Development, leads the strategic planning, development and execution of visitor experiences for Sentosa Island. This role is responsible for transforming the island’s destination experience which is a critical enabler and contributor in driving business outcomes (island visitorship and revenue) and building affinity with visitors. -Spearhead Sentosa’s experience framework, portfolio strategy and experience development process, guiding the organisation in the development of innovative visitor experiences, in line with the vision, island positioning, target segment and brand values. -Lead the strategic planning, ideation and execution of transformative visitor experiential design and concepts, encompassing major precinct refresh and strategic asset enhancement initiatives to position Sentosa as a world-class leisure destination. -Direct the development of innovative programming, e.g. signature tours, that strengthens Sentosa’s brand proposition. -Lead the strategic planning, conceptualisation and business development efforts for the Sentosa-Brani Masterplan. This includes related market research projects and feasibility studies, as well as the championing of cross functional collaboration to ensure alignment with national tourism strategies and economic objectives. -Foster strong relationship and ensure seamless coordination with government agencies and across internal departments, to support project execution. -Drive strategic partnerships with key industry stakeholders in experience development, ensuring alignment of strategic goals and mutual success.

Requirements

• strategic thinking
• leadership
• experiential design
• architecture
• collaborative
• communication

What You Bring

-Visionary leader with strong strategic thinking and execution capabilities, a catalyst for change with ability to translate vision into reality -Tertiary qualifications in Tourism/ Experience Development, Architecture and Design -Resourceful and a collaborative mindset -Proven leadership and experience in experiential design related projects and developments -Excellent communication, influencing and stakeholder management skills

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About Sentosa Development Corporation

-Seamlessly blends infrastructure with imagination, overseeing beaches, resorts, golf courses, marinas, and Universal Studios. -Steers major works, including the Sentosa Express, Cable Car, and Sentosa Cove residences under Singapore’s Trade & Industry Ministry. -Operates a diversified financial engine through property investments, attraction development, F&B ventures, and transport operations across subsidiaries. -Specializes in tourism-led infrastructure, resort planning, cableway networks, residential enclave management, and marquee event delivery. -Innovates unique storytelling experiences via pathways like Sentosa Boardwalk and SensoryScape, transforming transit into景点叙述的一部分。

Sector Specialisms