Website Optimization Manager

Overview

Lead CRO strategy, experiments, and analysis for website and landing pages.

Key Responsibilities

• cro reporting
• instapage build
• webflow build
• vwo experimentation
• microsoft clarity
• kpi selection

Tasks

-Report on CRO program performance, presenting data-driven insights and recommendations to Senior Marketing leadership to inform business decisions. -Lead CRO efforts on Instapage & Webflow landing pages and the core website, including ideation, development oversight, QA, launch, and performance analysis of all experiments. -Own the company’s experimentation roadmap using VWO as the central CRO platform, including hypothesis development, KPI selection, experiment design, execution, and post-test analysis. -Manage the Landing Page Specialist to execute high-quality tests, landing page builds, and optimization initiatives. -Use Microsoft Clarity and other analytics tools to uncover user behavior insights that inform testing priorities and UX improvements.

Requirements

• high school
• cro
• vwo
• instapage
• webflow
• ga4

What You Bring

-High school diploma or equivalent required. -At least 2-3 years of experience with conversion rate optimization. -Hand-on experience with VWO (or other CRO platforms), Instapage, Webflow, Microsoft Clarity (or other heat mapping tools), GA4, digital analytics tools, and data visualization platforms

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Benefits

-Paid holidays and paid time off (PTO) -Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability) -401(k) with company match -Employee Referral Program -HSA plan with company match -Employee Discount Program -Paid training and unlimited professional growth potential

About West Shore Home

-Began as a small local remodeler and expanded nationwide. -Uses a tech-driven platform with iPad design tools and streamlined scheduling. -Most projects like window, door, or bath upgrades are completed in a single day. -Growth is supported by multiple corporate campuses and regional hubs, including a western headquarters in Texas. -Serves over a million homeowners across the U.S. -Focuses on delivering bathroom remodels, window replacements, and door installations. -Integrates distribution, office, and hands-on training in its facilities for seamless nationwide service.

Sector Specialisms

Security Clearance

-pre-employment screening includes background check and drug screen.