Senior Demand Generation Manager at Metergy Solutions in Toronto, Ontario, Canada | Kablio

Role

Description

lead scoring

roi optimization

dashboard reporting

marketing automation

demand strategy

lead engine

Implement lead scoring methodology connected to ICP, behaviour signals, and priority segments.
Continuously optimize ROI against CAC, CPL, channel effectiveness, and cost efficiency.
Support content strategist/designer to align core content with funnel stages and campaign objectives.
Build and maintain campaign + attribution reporting dashboards inside Salesforce, ensuring traceability to pipeline and revenue.
Stand up marketing automation workflows (Salesforce + SendGrid/HubSpot/other MAP) to scale nurture and re-engagement programs.
Develop the demand generation strategy aligned to target markets, growth regions, segment priorities, and revenue targets.
Develop qualification frameworks (Lead → QL → MQL → SQL) and partner with Sales/Sales Ops to improve funnel conversion.
Build inbound + outbound lead engine across paid, earned, and owned channels.

Requirements

salesforce

hubspot

analytics

cross‑functional

5‑8 yrs

attribution

Real attribution clarity by channel + campaign
Strong analytical & funnel optimization skills
5–8+ years in B2B demand generation, performance marketing, or growth role
Experience building integrated campaigns across SEM, paid social, email automation, and nurture
Collaborates well cross-functionally – especially with Sales + Sales Ops
Meaningful improvement in MQL → SQL conversion
Predictable and scalable lead engine that drives measurable growth
Proven ability to build from the ground up in a scaling environment
Hands-on expertise with Salesforce and MAP (HubSpot, Marketo, Pardot, or equivalent)
Builder mindset, bias for execution, strong prioritization skills

Benefits

Paid personal and sick days on top of your vacation
Increased contribution to pipeline sourced by Marketing
Grow with us! We cover annual fees for your professional designation
Own campaign execution across SEM, paid search, digital ad buys, LinkedIn, nurture journeys, and events/program activation.
100% company covered heath and dental benefits from day 1
Summer hours to enjoy the weather
Company sponsored social events & more!
Plan for retirement with Deferred Profit Sharing Plan (DPSP) and RRSP Matching

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

People also searched

Social Media Jobs in Toronto Canada Marketing Jobs in Toronto Canada Branding Jobs in Toronto Canada

Company

Overview

Founded with a vision to transform how energy solutions integrate into infrastructure projects.
Specializes in delivering innovative and sustainable energy solutions for both the public and private sectors.
Operates across a broad range of sectors, including residential, commercial, utilities, and infrastructure.
Metergy Solutions plays a key role in energy optimization, renewable energy integration, and energy management.
The company has successfully completed large-scale infrastructure projects, with a strong track record in energy efficiency.
Focused on providing scalable solutions that meet the growing demand for smarter energy management systems.
Committed to leveraging cutting-edge technology to meet the evolving needs of global energy markets.

Culture + Values

Passionate: Committed to the success and reputation of our team and our clients.
Positive: We consistently foster and nurture personal relationships from a win-win perspective of trust.
Precise: Reliably and accurately deliver on commitments.

Environment + Sustainability

40% reduction

Energy Consumption via SaaS

Submetering as a Service (SaaS) model reduces energy consumption by significantly cutting in-suite usage.

48,500 kg CO₂e

Scope 1 Emissions

The company reported Scope 1 emissions of 48,500 kg CO₂equivalent in 2022.

120,200 kg CO₂e

Scope 2 Emissions

In 2022, Scope 2 emissions were recorded at 120,200 kg CO₂equivalent.

17/100 Score

DitchCarbon Rating

The company received a DitchCarbon score of 17 out of 100, which is lower than 61% of peers.

Issued green bonds and secured green financing to support growth based on sustainability performance.
Operates in a low-intensity Canadian energy grid.
Has not yet established specific Science Based Targets (SBTi) or net-zero commitment.

Inclusion & Diversity

4.1/5

Employee Diversity Rating

The company received a Glassdoor Diversity & Inclusion rating of 4.1 out of 5 based on employee feedback.

3.3/5

Gender Demographic Scores

Glassdoor scores indicate men, heterosexual, and non-disabled groups each received a 3.3/5 rating.

Feb 2024

Accessibility Plan Update

The company updated its Multi-Year Accessibility Plan, focusing on disability support across employment stages.

May 2024

Modern Slavery Policy

A Board-approved policy was developed to address Modern Slavery and Human Rights, including vendor codes and risk assessments.

Recruitment process includes accommodation for applicants with disabilities; templates updated to reference accessibility needs.
Modern Slavery/Human Rights: Develop Anti-Modern Slavery policy, vendor code, supply-chain risk assessment, and training.

Articles

Metergy + Genesys customer‑experience transformation

MyMetergySolutions portal FAQs

Metergy sponsors FRPO MAC Awards

Role

Description

lead scoring

roi optimization

dashboard reporting

marketing automation

demand strategy

lead engine

Implement lead scoring methodology connected to ICP, behaviour signals, and priority segments.
Continuously optimize ROI against CAC, CPL, channel effectiveness, and cost efficiency.
Support content strategist/designer to align core content with funnel stages and campaign objectives.
Build and maintain campaign + attribution reporting dashboards inside Salesforce, ensuring traceability to pipeline and revenue.
Stand up marketing automation workflows (Salesforce + SendGrid/HubSpot/other MAP) to scale nurture and re-engagement programs.
Develop the demand generation strategy aligned to target markets, growth regions, segment priorities, and revenue targets.
Develop qualification frameworks (Lead → QL → MQL → SQL) and partner with Sales/Sales Ops to improve funnel conversion.
Build inbound + outbound lead engine across paid, earned, and owned channels.

Requirements

salesforce

hubspot

analytics

cross‑functional

5‑8 yrs

attribution

Real attribution clarity by channel + campaign
Strong analytical & funnel optimization skills
5–8+ years in B2B demand generation, performance marketing, or growth role
Experience building integrated campaigns across SEM, paid social, email automation, and nurture
Collaborates well cross-functionally – especially with Sales + Sales Ops
Meaningful improvement in MQL → SQL conversion
Predictable and scalable lead engine that drives measurable growth
Proven ability to build from the ground up in a scaling environment
Hands-on expertise with Salesforce and MAP (HubSpot, Marketo, Pardot, or equivalent)
Builder mindset, bias for execution, strong prioritization skills

Benefits

Paid personal and sick days on top of your vacation
Increased contribution to pipeline sourced by Marketing
Grow with us! We cover annual fees for your professional designation
Own campaign execution across SEM, paid search, digital ad buys, LinkedIn, nurture journeys, and events/program activation.
100% company covered heath and dental benefits from day 1
Summer hours to enjoy the weather
Company sponsored social events & more!
Plan for retirement with Deferred Profit Sharing Plan (DPSP) and RRSP Matching

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

People also searched

Social Media Jobs in Toronto Canada Marketing Jobs in Toronto Canada Branding Jobs in Toronto Canada

Company

Overview

Founded with a vision to transform how energy solutions integrate into infrastructure projects.
Specializes in delivering innovative and sustainable energy solutions for both the public and private sectors.
Operates across a broad range of sectors, including residential, commercial, utilities, and infrastructure.
Metergy Solutions plays a key role in energy optimization, renewable energy integration, and energy management.
The company has successfully completed large-scale infrastructure projects, with a strong track record in energy efficiency.
Focused on providing scalable solutions that meet the growing demand for smarter energy management systems.
Committed to leveraging cutting-edge technology to meet the evolving needs of global energy markets.

Culture + Values

Passionate: Committed to the success and reputation of our team and our clients.
Positive: We consistently foster and nurture personal relationships from a win-win perspective of trust.
Precise: Reliably and accurately deliver on commitments.

Environment + Sustainability

40% reduction

Energy Consumption via SaaS

Submetering as a Service (SaaS) model reduces energy consumption by significantly cutting in-suite usage.

48,500 kg CO₂e

Scope 1 Emissions

The company reported Scope 1 emissions of 48,500 kg CO₂equivalent in 2022.

120,200 kg CO₂e

Scope 2 Emissions

In 2022, Scope 2 emissions were recorded at 120,200 kg CO₂equivalent.

17/100 Score

DitchCarbon Rating

The company received a DitchCarbon score of 17 out of 100, which is lower than 61% of peers.

Issued green bonds and secured green financing to support growth based on sustainability performance.
Operates in a low-intensity Canadian energy grid.
Has not yet established specific Science Based Targets (SBTi) or net-zero commitment.

Inclusion & Diversity

4.1/5

Employee Diversity Rating

The company received a Glassdoor Diversity & Inclusion rating of 4.1 out of 5 based on employee feedback.

3.3/5

Gender Demographic Scores

Glassdoor scores indicate men, heterosexual, and non-disabled groups each received a 3.3/5 rating.

Feb 2024

Accessibility Plan Update

The company updated its Multi-Year Accessibility Plan, focusing on disability support across employment stages.

May 2024

Modern Slavery Policy

A Board-approved policy was developed to address Modern Slavery and Human Rights, including vendor codes and risk assessments.

Recruitment process includes accommodation for applicants with disabilities; templates updated to reference accessibility needs.
Modern Slavery/Human Rights: Develop Anti-Modern Slavery policy, vendor code, supply-chain risk assessment, and training.

Articles

Metergy + Genesys customer‑experience transformation

MyMetergySolutions portal FAQs

Metergy sponsors FRPO MAC Awards