Marketing Communications Specialist

Overview

Develop and execute integrated marketing communications for product launches and campaigns.

Key Responsibilities

• dashboard analysis
• email marketing
• collateral management
• inventory tracking
• budget tracking
• content development

Tasks

-Collaborate with Strategist, Digital Marketing and eCommerce teams to review dashboards and KPIs; analyze results in the context of assigned product lines and review relevant findings with the Strategist and PM to inform campaign improvements. -Support execution of media plans, trade shows, and PR efforts, including asset preparation and event follow-ups. -Recommend ways to optimize assets based on feedback from the field, customers, and other internal stakeholders along with KPIs. -Assist in tracking marketing spend for assigned projects and maintaining budget documentation. -Support cross-functional team meetings to ensure strong collaboration of current projects, timelines, risks, as well as product launch and other high-priority initiatives. -Contribute to development of drip/nurture campaigns and other e-blasts by writing email copy and coordinating associated assets; may involve executing within the email marketing platform. -Assist in maintaining product and marketing collateral libraries for assigned product line(s). -Collaborate with Digital Marketing and eCommerce teams on optimized product copy, imagery, and other content needed for digital product listings and campaigns. -Work with cross functional teams to develop creative briefs and execute marketing tools, samples, displays, signage, packaging, and promotional materials. Includes coordination with strategists, product managers, designers, vendors, and printers. -Assist with content direction and creative briefs for marketing materials, such as advertisements, videos, catalogs, brochures, sell sheets, packaging, website, emails, presentations and newsletters. -Support the creation and distribution of multi-format content, including drafting, editing, proofing, fact-checking and formatting content across a variety of channels based on creative briefs provided by or coordinated with the Strategist. Responsible for understanding and compliance with the Global Brand Identity (GBI). -Collaborate with internal teams (product, sales, technical) to source accurate, compelling information and translate it into benefit-driven content. -Assist in content, value proposition, and messaging development; includes participation in the IMC planning and creative development process, offering input during brainstorms and helping prepare briefs and draft content. -Track and manage all marketing tool inventory for internal teams, customers, and print-on-demand catalogs; conduct monthly usage analysis and semi-annual physical inventory counts to avoid obsolete materials, ensure optimal levels, and maintain low skid count. -Help prepare product or campaign presentations for internal use, training, or customer education. -Support reporting efforts by helping gather inputs and prepare summaries for campaign recaps or quarterly reviews. -Maintain timelines and track project progress to ensure deadlines and priorities are met (using shared platforms, e.g. Monday.com) -Conduct competitive research to monitor trends in marketing collateral, messaging, packaging, and merchandising. -Help monitor and respond to launches or campaign feedback from field sales or channel partners. -Act as direct liaison with external vendor and sales team to coordinate marketing tool delivery and replenishment based on demand and usage trends. -Prepare email and direct mail campaigns, including generation of distribution lists and management of execution. -Assist in integrated marketing communication (IMC) planning for commercialization of products, new programs, campaigns promotions, and branding initiatives. -Coordinate with external vendors for quotes, RFPs, purchase orders, and invoices. Includes leveling quotes and proposals, tracking marketing spend, and supporting basic reporting to stay within budget and streamline cost management. -Track usage and effectiveness of campaigns, materials and samples by compiling basic performance metrics from digital marketing sources, inventory, and other sales support tools. -Collaborate with the Strategist and Creative/Design team to maintain brand consistency and integrate customer insights into materials. -Support new product launches and promotions by coordinating the delivery of launch kits, training materials, tools and samples, and product literature. -Tailor messaging to target audiences including architects, designers, contractors, and distributors, in alignment with brand tone and product positioning; may include copywriting, editing and proofing. -Coordinate production and delivery of marketing materials across print and digital channels. -Support execution and logistics of trade shows and customer-facing events, including pre-show planning, communications, onsite setup and takedown, asset management, and follow-up coordination. -Format and deploy internal and external communication updates, email blasts, and intranet announcements. -Reporting, Research & Budget Tracking (15%)

Requirements

• bachelor's
• product marketing
• project management
• mailchimp
• adobe creative
• microsoft office

What You Bring

-Experience creating, supporting or managing content for digital platforms such as email campaigns, landing pages, and product web pages. Includes familiarity with basic SEO and keyword integration in marketing copy. -Lift: Must be able to lift and/or carry a minimum of 15 pounds. -Experience with trade show planning, preparation and execution required; experience with media advertising and PR experience a plus. -Strong writing, editing and analytical skills; attention to detail is a must. Good eye for design and accuracy in grammar, spelling, and formatting. -Computer Skills: thorough knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook), proficiency in marketing automation, CRM tools, and analytics platforms (e.g. Microsoft Dynamics, MailChimp, Pardot, Salesforce Marketing Cloud, Hubspot, MailChimp), proficiency with project management tools (e.g. Asana, Monday.com, Trello, Smartsheet). Intermediate knowledge of and functional proficiency in ERP systems (Oracle JD Edwards EnterpriseOne). Adobe Creative Suite or Canva a plus. -Push/Pull: Must be able to push/pull 15 pounds. -Good listening skills, verbal and written communication. Strong oral communication, ability to present preferred. -Familiarity with preparing creative briefs, coordinating with creative/design teams, and specifying and printing marketing collateral and tools, including press runs. -Bachelor’s degree in the Marketing, Communications, Public Relations, Media Studies or related field is required. Master’s degree preferred. -Strong project management and time management skills; organized with ability to manage multiple projects simultaneously. Ability working in a fast paced, deadline driven team or function. Ability to quickly shift gears and adapt to shifting or changing expectations. . -Excellent interpersonal skills to work with diverse groups of people; ability to handle projects involving a cross-functional team with strong personalities. Adept at collaboration across sales, technical, and creative team -Exposure to eCommerce platforms and the ability to deliver copy, images, and attributes for digital product listings. -Minimum 2-5 years’ experience in product marketing, marketing communications, or brand strategy experience, including traditional and digital media, ideally within the construction, building materials, manufacturing or the B2B space. -Standing: Must be able to stand at least 3 hours of the day. -Sitting: Must be able to sit at least 7 hours of the day. -Exceptional strategic thinking and communication skills. Strategically solves problems and thinks broadly to develop creative solutions to project challenges. -10-15%; domestic and/or international -A current passport is required

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Benefits

-13 paid holidays, that includes 1 week of paid plant shutdown between the Christmas and New Year's Day holidays -Flexible spending -Tuition reimbursement -Life Insurance, AD&D and Supplemental Insurance -Paid vacation and sick time

About Laticrete International

-A three-generation, family-owned business that expanded into 100+ countries through bold export strategies. -Products range from tile & stone mortars to decorative resinous floors and concrete restoration systems. -Typical projects include high-end tile installations, waterproofing, floor leveling, and masonry builds. -Specialisms span buildings and infrastructure, with durable solutions contributing to LEED-certified sites. -Innovation roots evident in early latex additives and ongoing R&D at ISO 9001-certified facilities. -Standout fact: their SUPERCAP® system redefines underlayment with industry-leading warranties.

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