
Direct Marketing Manager
Renewal By Andersen
The Role
Overview
Manage and coach a canvassing team to drive lead generation and local awareness within budget.
Key Responsibilities
- team leadership
- field supervision
- lead generation
- canvass logistics
- recruitment
- training
Tasks
-Create and develop the culture of the local Proximity Marketing team, through personal role modeling desired behaviors and techniques with a heavy focus on role playing company methodology. -Oversees all DMA field activities, including in field & office training, role playing, daily meetings, field supervision and motivating team members. -Provides information to managers, general managers, sales managers, and subordinates on neighborhoods and cities where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointments. -Direction of a team of Direct Marketing Associates. -Administrative tasks include: coordinating canvass logistics with mapping and tracking using company software and apps, permit logistics, script and flyer maintenance, verifying/validating leads gathered during each shift. -Recruits, hires, trains Direct Marketing Associates (DMA) through cost effective recruiting tools including partnering with Talent Acquisition team when appropriate. -Monitors and coaches every team member in the field to ensure they are following proper procedures, scripts and customer service guidelines. -Manages a team of Direct Marketing Associates (canvassers) with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals.
Requirements
- microsoft office
- college degree
- driver's license
- 3 years
- leadership
- coaching
What You Bring
-Strong ability to prioritize tasks, utilize time management techniques, and manage budgets to maximize efficiency and achieve financial objectives. -High school diploma or equivalent (e.g., GED) A college degree in a relevant field or equivalent work experience that demonstrates the required knowledge, skills, and abilities. -Must be walk 3-5 miles per day -Must be able to stand 8 hours per day. -Minimum of 3 years of experience in a leadership role within canvassing or face-to-face marketing programs. Proven ability to develop, motivate, and lead high-performing teams to achieve sales targets. -Possession of a valid driver's license with a safe driving record is mandatory for this position. -Proven ability to think strategically, anticipate challenges, and develop effective solutions to achieve long-term goals. Possess the ability to analyze market trends, audience insights, and performance data to develop and implement effective marketing strategies. -Proven ability to deliver exceptional training programs, effectively coach and mentor individuals, and inspire and guide teams towards achieving goals. Strong coaching skills to empower and develop team members. -Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.) and strong analytical skills with a proven ability to translate data into actionable insights.
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Benefits
-401 (k) Plan, Employer Fixed Contributions & Company Matching -Profit Sharing -Life Insurance -Tax-advantaged accounts for healthcare expenses -Medical, dental, prescription, vision coverage -Paid Time Off, Paid Holidays -Career Growth Planning & Nationwide Career Opportunities -Paid Maternity Leave & Paid Parental Leave -Dependent Care Flexible Spending Account
The Company
About Renewal By Andersen
-Crafts custom, energy-efficient Fibrex composite windows, offering full-service installation from in-home consultation to cleanup. -Hallmark projects focus on residential window replacements, ranging from cozy cottages to upscale estates. -Expertise includes custom window and patio door replacements, utilizing proprietary materials for enhanced durability. -Unusual fact: Fibrex material combines reclaimed wood and polymer for superior durability with minimal maintenance.
Sector Specialisms
Residential
Commercial
Visa Sponsorship
-no visa sponsorship; candidates must have their own work authorization.
