Marketing Manager

Overview

Lead marketing strategy, lead generation, and team management for EZ Baths.

Key Responsibilities

• campaign management
• lead generation
• social media
• market research
• performance reporting
• vendor management

Tasks

-Oversee the implementation of the marketing strategy - including campaigns, events, digital marketing, and PR. -Research and manage vendor relationships. -Analyze results of advertisement and marketing campaigns. -Manage social media presence and direct programs to improve social media reputation and recognition. -Develop and maintain sales collateral, newsletters, brochures, and many other materials related to marketing. -Maintain open communication lines with all organizations and provide prompt answers to requests and convey concise, clear, and timely information. -Conduct market research to determine market requirements for existing and future products. -Execute a wide variety of details that are involved with direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, search engine directories and other marketing plans. -Develop and implement B2C lead generation programs with targets, measures, and objectives. -Oversee copywriting, design, layout, production and the implementation of all marketing materials. -Guide the day-to-day activities of marketing department employees and identify and manage outsourced vendors. -Coordinate the production of a wide range of marketing communications. -Prepare new product marketing plans for product introductions. -Manage Canvassing and Lead Generation teams (Recruit, Hire, Train, Assign, Oversee). -Actively participate in a weekly Staff Meeting in Baton Rouge. -Communicate with outside advertising agencies on ongoing campaigns. -Undertake continuous analysis of competitive environment and consumer trends. -Track campaigns, prepare performance analysis reports of post campaign and make recommendations to concurrent programs for corrective modifications. -Plan and oversee the organization's advertising and promotional activities including print, internet, shows/events, direct mail, TV and other sources. -Establish a system of reports and communications for all information from the marketing team to the call center and sales team for solid communication and feedback. -Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the marketing plan.

Requirements

• mas 100
• microsoft office
• college degree
• customer care
• problem solving
• time management

What You Bring

-Ability to work well with all levels of internal management and staff, as well as outside clients and vendors. -1 – 3 years Customer Care experience: preferably in a manufacturing environment. -Good time management skills. -Must be detail oriented, highly organized and able to perform under pressure. -Excellent written and oral communication skills. -Have good problem-solving skills. -Have a team player attitude and willingness to always go that extra mile for the customer and team. -Experience with MAS 100 (Sage) or comparable operating accounting software. -College degree or equivalent experience. -Strong internet and PC skills, including Microsoft Office.

People Also Searched For

About Bath Planet

-Founded in 1999 under BCI Acrylic, the company grew into a national dealer network serving homeowners across the United States and Canada. -Manufactures U.S.-made acrylic bath liners, walls, and shower systems—recognized with a Good Housekeeping Seal and lifetime warranty. -Typically undertakes bathroom upgrades like tub-to-shower conversions, tub and shower replacements, wall liner installations, and accessible walk-in tubs. -Projects are often completed swiftly—some installs done in a day or two using subcontractor teams under the Bath Planet brand. -Unusual for remodelers, the company combines manufacturing and installation oversight, ensuring consistency across design, product, and delivery.

Sector Specialisms