
Assistant Event Marketing Manager
Leaf Home
The Role
Overview
Lead event marketing team to drive brand awareness and generate sales leads.
Key Responsibilities
- budgeting
- kpi management
- lead generation
- metrics reporting
- event scheduling
- team management
Tasks
-Assist in the development of timelines, organizational plans, and internal communications for cohesiveness and transparency in local market. -Responsible for budgeting and staffing for identified local events. -Recruit, hire, train, and develop Event Marketers and create accountability through established goals and KPIs. -Collaborate with the local Sales Operations and Installation Managers to grow brand presence within the local market. -Track and report event metrics to evaluate performance and ROI of events. -Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up. -Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates. -Travel within the assigned territory as needed. -Attend trade shows, home shows, fairs, festivals, and community events, and manage event marketing team in generating new sales leads. -Identify, schedule, and plan event calendar for a team of event marketers in assigned territory. -Assist in distributing event marketing material and equipment set up and tear down. -Responsible for exceeding sales lead quotas based on established KPIs.
Requirements
- microsoft office
- bachelor's degree
- driver's license
- event marketing
- lead generation
- budgeting
What You Bring
-Knowledge of current best practices and new strategies for event marketing. -Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality. -Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball.” -Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. -Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection. -Experience in home improvement event marketing. -25%-50% domestic travel required. -Previous management position in direct-to-consumer marketing. -Normal office environment and field office/manufacturing/construction environment. -Experience recruiting, onboarding, and training marketing and show staff. -Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first. -Detail-oriented and can focus on the task at hand by finding the most efficient and effective pathway to completion. -Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access). -Experience in lead generation and/or experiential marketing. -Must hold a valid driver’s license. -Experience within event marketing or a related field. -Experience with limited/single market budgeting and planning in multiple markets. -Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately. -Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status). -Bachelor's degree preferred, or equivalent combination of education, training, and experience. -Ability to work evenings and/or weekends and pre-scheduled events. -Must have reliable transportation to/from job site to perform job duties.
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The Company
About Leaf Home
-offering industry-leading products -With a focus on gutter protection, windows, and energy-efficient solutions, serves homeowners across the U.S. -specializes in creating products that enhance homes and protect them from weather-related damage -Typical projects involve installing seamless gutters, leaf guards, and energy-efficient windows, with an emphasis on long-lasting solutions -has expanded rapidly, growing from a small startup to a nationally recognized name in the home improvement industry -committed to making homeownership easier by providing innovative solutions backed by excellent customer service
Sector Specialisms
Gutter Protection
Bathroom Safety Upgrades
Stairlifts
Cabinet Refacing
Decking
Window Replacement
Door Replacement
Water Solutions
Safety Solutions
Home Enhancements
Visa Sponsorship
-must be legally authorized to work in the us/canada without visa sponsorship.
