Marketing Technologist [Huntsville, AL or Alpharetta, GA]

Overview

Drive digital marketing strategy, automation, and analytics using HubSpot, SEO, and ad platforms.

Key Responsibilities

• marketing automation
• hubspot expert
• crm management
• data reporting
• a/b testing
• looker studio

Tasks

-Improve CRM and digital marketing reporting efforts, sharing insights across all Davidson Homes’ divisions. -Conceive and deploy new marketing automated scripts and workflows using tools like Zapier and HubSpot. -Collaborate with digital marketing specialist on digital advertising strategies and campaigns, both on-demand and automated. -Collaborate with the director of marketing on the selection, implementation, and management of marketing technology tools and platforms. -Stay up to date on the latest marketing tools and innovations (including AI developments), recommending adoption where useful. -Collaborate with sales and marketing teams to optimize work flows, improve efficiencies and support training and use of all marketing systems and tools. -Assist in creating and executing digital strategies for Davidson Homes, with a focus on SEO/AIO, digital advertising (Facebook Ads/Google Ads, 3 rd party syndication), marketing automation, and reporting. -Ensure digital marketing strategies complement Davidson Homes’ overall goals. -Work with digital strategy manager to design and deploy A/B tests to improve ongoing user experience, marketing campaigns and overall digital performance. -Creating digital reports using tools like Looker Studio or PowerBI -Working with CRMs -Become a HubSpot expert, working to identify new opportunities to leverage its extensive tools and reporting options.

Requirements

• adobe suite
• figma
• zapier
• hubspot
• google sheets
• 3+ years

What You Bring

-Adobe Creative Suite and/or Figma -Bachelor’s Degree from an accredited university in marketing, computer science, advertising (or equivalent work experience) is preferred. -Standing [10% of time] -Self-motivated, highly driven, and fast learner.Candidate must possess and maintain a valid driver’s license. -Sitting [90% of time] -Zapier (or similar automation platforms) -Hubspot (strongly preferred) -3+ years of relevant experience. -Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. Strong skills in troubleshooting, analysis, and a passion for improving processes, streamlining technology, and improving performance. -Proficient in Google Sheets/Excel -Lifting [up to 30 lbs]

People Also Searched For

About Davidson Homes

-Founded with a passion for creating beautiful homes and communities. -Known for building energy-efficient, custom-designed homes with an emphasis on quality. -Focuses on residential development, with a strong reputation for community involvement. -Financially stable and growing, consistently delivering value to homebuyers. -Projects span single-family homes, townhomes, and large-scale residential communities. -Committed to enhancing neighborhoods through thoughtful planning and design. -Boasts a deep understanding of local real estate markets and buyer preferences.

Sector Specialisms