Content Writer & Social media

Overview

Create and manage engaging content and social media for brand across platforms.

Key Responsibilities

• content creation
• content strategy
• performance analysis
• seo writing
• social media
• gmb optimization

Tasks

Develop high-quality content for websites, blogs, video scripts, newsletters, and event posters. Collaborate with the marketing team to develop content strategies aligned with brand objectives. Analyze performance metrics and optimize content for better results. Monitor social media trends and suggest creative campaign ideas. Write clear, concise, and creative copy for marketing campaigns, social media posts, ads, and promotional material. Regularly update and optimize Google My Business (GMB) listings for better local visibility. Engage with followers, reply to comments and DMs, and build an active community. Ensure consistency in branding and communication across all digital channels. Generate innovative campaign ideas to enhance brand engagement and conversions. Plan, manage, and publish content across all social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Craft SEO-friendly blog posts and web content that drive organic traffic.

Requirements

• canva
• photoshop
• seo
• analytics
• strategic thinking
• event promotions

What You Bring

Excellent command of English language (both written and verbal). We are looking for an experienced and versatile Content Writer who can create engaging, impactful content across multiple platforms while strategically managing our brand’s digital presence. The ideal candidate is a strategic thinker, an exceptional storyteller, and someone who understands how to craft content that resonates with diverse audiences. Previous experience in event promotions or managing campaigns for offline events. Ability to think strategically and execute creatively. 3–8 years of experience in content writing, copywriting, and social media management. Strategic & Creative Thinking Strong organizational and time-management skills. Experience in design tools like Canva or Photoshop for creating social media visuals. Strong understanding of SEO principles, hashtags, and social media algorithms. Familiarity with Google My Business, analytics tools, and social listening platforms.

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About Workafella

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