Digital Marketing Manager

Overview

Drive AI‑optimized SEO, paid ads, and compliant content for private real estate investments.

Key Responsibilities

• seo
• paid ads
• analytics
• content
• wordpress
• ai

Tasks

As the Digital Marketing Manager, you will drive growth through consideration and decision stages via SEO, AI-powered optimization, paid advertising, and compliant content for private real estate investments. This role requires marketing high-consideration products with extended sales cycles (weeks/months) and significant investment minimums. -SEO Strategy: Lead organic strategy, keyword research for traditional and AI search, technical SEO implementation, and content optimization across search paradigms -Analytics & Reporting: Pull together performance reports across channels and long attribution windows; use AI tools for data analysis and insights -Paid Advertising: Manage campaigns in Meta Ads Manager, Google Ads, and TikTok—campaign setup, optimization, and performance reporting -Content Development: Write compliant copy, work with writers on educational content, use AI tools to enhance content quality and efficiency, ensure regulatory compliance (no past performance guarantees, no over-promising, no false claims) -New Product Marketing: Own strategy and execution for new investment products as they launch -WordPress Management: Publish/optimize content, manage plugins, implement on-page SEO -Hands-on campaign management in Meta, Google, and TikTok ad platforms -Hands-on execution in platforms -Funnel Optimization: Build AI-enhanced nurture sequences, comparison guides, decision tools that convert prospects to investors -AI Optimization & Emerging Tech: Optimize content for AI search engines and answer engines (ChatGPT, Perplexity, Claude, Gemini); leverage AI tools for content creation, personalization, and audience insights; stay current on AI/ML applications in marketing; implement AI-powered search experiences and recommendations -Audience Strategy: Develop buyer personas using AI-driven insights, keyword strategies, and content frameworks

Requirements

• wordpress
• ga4
• seo
• ai‑tools
• b2b saas
• digital marketing

What You Bring

These are not tests of intelligence or experience, they simply help us understand how you work best. Please note that at present, legal eligibility to work in Canada is a prerequisite for this role. -B2B SaaS (5+ figure contracts) -WordPress proficiency (content management, page builders, SEO plugins) -AI-fluent: Comfortable leveraging AI tools for content, optimization, and insights -Data-driven decision making -At least 2 years marketing high-consideration products ($10K+ investments, 30+ day sales cycles) in: -Preferred: A/B testing tools, data visualization, attribution tools, interactive content platforms, AI-powered personalization tools, predictive analytics -Strategic thinking with tactical execution -Forward-thinking: Stays ahead of AI search trends and adapts strategy accordingly -A Behavioural Assessment (5–10 minutes, untimed) to understand your work and communication style. -Strong SEO track record with organic growth results -A Cognitive Assessment (12-minute timed) to measure learning and problem-solving abilities. -Agility: Pivot quickly based on market conditions, sales feedback, AI trends, and performance data -Exceptional writing—clear, persuasive, compliant -Compliance-conscious (financial services regulations) -Demonstrated experience optimizing for AI search and leveraging AI tools in marketing workflows -3+ years digital marketing with measurable growth results -Required: GA4, Google Tag Manager, Search Console, SEO tools (Ahrefs/SEMrush/Moz), Meta/Google/TikTok Ads, WordPress, CRM (HubSpot/Salesforce), email marketing platforms, AI content and optimization tools (ChatGPT, Claude, Jasper, Perplexity, or similar), basic HTML/CSS

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Benefits

We’re an equal opportunity employer committed to building a diverse, inclusive, and accessible workplace where everyone feels valued and supported. If you need accommodation during the hiring process, please let us know. We’re happy to help. -Real estate investments or financial services

About Equiton Inc

-They manage both investments and day-to-day resident experiences, winning awards for resident satisfaction. -The company focuses on mid-rise condo developments, multi-residential rental communities, and commercial income properties. -Equiton Developments is known for thoughtfully designed, livable condos in vibrant neighborhoods, expanding from GTA into Edmonton and Niagara. -In-house teams handle acquisitions, capital improvements, and ongoing property management to maximize value and returns.

Sector Specialisms

Interview Process

-complete predictive index behavioural assessment -complete predictive index cognitive assessment