Digital Marketing Specialist - 11-month contract

Overview

Drive full‑funnel B2B digital campaigns to grow audiences and generate leads.

Key Responsibilities

• campaign optimisation
• a/b testing
• digital reporting
• paid media
• seo
• ai integration

Tasks

-Optimise campaign journeys from digital channel to landing page, using data to make informed decisions and deploying A/B testing strategies to identify performance enhancement opportunities -Own monthly digital reporting for your relevant campaigns -Regularly utilise our marketing performance reports to understand commercial results and support campaign prioritisation -Develop, deliver and evaluate full-funnel digital marketing activations across paid media (PPC, LinkedIn, Programmatic) -Identify opportunities for SEO and AI Search, working closely with subject matter experts to form briefs and collaborate with external agencies on delivery -Plan and execute digital campaigns in close collaboration with programme marketing -Mentor junior team members to support their development -Utilise AI wherever possible to streamline processes, tasks and ideation -Liaise with external agencies to ensure effective activation -Work closely with web, content and social teams to ensure best practice across channels and customer journeys

Requirements

• salesforce
• google analytics
• linkedin ads
• seo tools
• b2b marketing
• project management

What You Bring

-Strong analytical skills with data-driven decision-making abilities -Experience in planning and executing integrated digital campaigns -Ability to translate technical information for diverse audiences -Proficiency in digital marketing tools and platforms (e.g., Salesforce, Google Analytics, LinkedIn Ads, Google Ads, SEO tools, Dreamdata, StackAdapct, etc) -Creative problem-solving and innovation-driving capabilities -Excellent interpersonal and communication skills, adept at stakeholder management and engaging/influencing teams -Aptitude for quickly grasping and simplifying complex concepts while maintaining key messages -Proven B2B digital marketing experience -Strong project management skills and attention to detail

People Also Searched For

About Wood Mackenzie

-Pivoted in 1973 to pioneering energy research with its first oil report. -Over five decades evolved into a global consultancy powering decisions in energy, chemicals, metals, mining and renewables. -Its Lens platform spans power, hydrogen, carbon, LNG, maritime and more—turning vast datasets into strategic foresight. -Typical projects include asset valuation, project economics, supply‑chain intelligence and portfolio optimization. -With 30+ offices and a presence across energy value chains, it guides governments, producers and financial institutions. -Stands out by integrating legacy upstream expertise with cutting‑edge analytics across renewables and transition fuels. -Notable for weaving real‑time vessel tracking and carbon insights alongside decades‑deep commodity research.

Sector Specialisms