Director Strategic Marketing

Overview

Drive data‑driven strategic marketing for automation solutions across key industry segments

Key Responsibilities

• whitepapers
• market analysis
• tech monitoring
• marketing plans
• product roadmap
• partnerships

Tasks

-Create and oversee development of white papers, technical presentations, and training materials that build brand authority and support sales. -Lead market sizing, segmentation, and competitive landscape analysis to support entitlement share goals and strategic planning efforts. -Monitor emerging technologies, customer pain points, and industry shifts to inform forward-looking business strategies and investment priorities. -Develop and implement comprehensive strategic marketing plans that fuel growth in key segments such as building automation, Water/Wastewater, Oil & Gas, Food & Beverage, and Industrial applications. -Partner with product management and engineering to define differentiated value propositions, positioning, and product roadmaps that reflect market needs. -Provide strategic guidance and high-value content to regional marketing and sales teams to enhance campaign impact and customer engagement. -Lead or contribute to co-marketing programs, key partnerships, and M&A evaluations to expand market reach and business capabilities

Requirements

• industrial automation
• vfd
• motion control
• bachelor’s
• mba
• 10+ years

What You Bring

-Bachelor’s degree in a technical discipline (e.g., Engineering, Applied Sciences, or related field) required -Experience with market modeling, competitive strategy, or partnership development -MBA or other advanced degree -Proven success in developing marketing strategies, enabling sales, and growing market share -Exceptional communication skills, including the ability to create compelling content for thought leadership, technical presentations, and customer engagement -Proven business strategy development and execution. -10+ years of progressive global marketing experience -Industrial Automation industry experience, particularly in strategic marketing or product/market development -Willingness and ability to travel 30–50% domestically and internationally -Variable Frequency Drive, PV Drive, Robotics or Motion Control experience is highly desired. -Experience influencing across complex, matrixed global organizations -Excellent cross-functional collaboration and leadership skills

People Also Searched For

About Yaskawa America, Inc. - Drives & Motion Division

-As a subsidiary of Japan’s Yaskawa Electric, it blends global R&D with local manufacturing and testing of drives and controllers. -Financially anchored by a steady lineup of AC drives, servo motors, HVAC units and motion controllers, it thrives on reliability. -Typical deployments include CNC machining, packaging lines, HVAC systems, conveyors, plastics molding and pharmaceutical equipment. -Its specialisms span industries including automotive, food & beverage, packaging, pharmaceuticals, HVAC, chemical and more. -Unusual fact: its Illinois plant is renowned for QA rigor—every unit is full-power tested on the line and screws are counted at each station. -It supports both standard catalog products and custom-tailored solutions, adapting drive configurations to niche applications.

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