Social Media & Engagement Coordinator

Overview

Manage multi-platform social media for Dana Hospitality, engage customers, report KPIs.

Key Responsibilities

• content creation
• e‑commerce
• social reporting
• customer interaction
• event coverage
• stakeholder collaboration

Tasks

-Work with the food service team to generate excellent digital content regarding food processes, new offerings, and leverage cultural trends. -Collect and create content to populate these handles with engaging, relevant, and value-adding material for customers. -Respond to questions, inquiries, and suggestions about Food Services with a winsome and professional manner to create a strong digital customer service culture. -Are punctual and timely in providing coverage of key events for their respective Dana Units to market Dana’s offerings and build the consumer knowledge of the “Dana Experience.” -Manage Dana’s E-Commerce environment for pre-ordering and keep it up to date with new products and offerings. -Interact with customers to gauge customer satisfaction regarding Food Services and liaise with Dana’s management team providing the pain points and work towards integrating solutions in our operations. -Send weekly reports regarding social media KPIs to Dana’s national lead of Social Media and organically grow Digital Footprint Month-Month. -Determine multiple stakeholders within the unit and look for opportunities to collaborate to amplify digital viewership and build our brand.

Requirements

• social media
• copywriting
• analytics
• excel
• graphic design
• team player

What You Bring

-Ability to market and grow multiple social media handles for differing brand concepts. -Excellent copywriting skills. -Personable and enjoy interacting with school community. Ability to make everyone comfortable for content creation and creating marketing collateral. -Tactful, but creative in crafting a social media voice and persona that is aligned to the Dana brand. -Experience in food service or hospitality is preferred. -Able to build rapport quickly with other customers and extract quality feedback regarding our services and offerings. -Understanding of basic social media analytics and metrics including Impressions, Reach, and Engagement across a variety of platforms including Facebook, Instagram, TikTok, etc. -Understanding of how to build and manage brand positioning. -Able to spontaneously create polished content with mobile devices that is readily cross-pollinated or repurposed for a variety of Social Media purposes. -Working knowledge of Excel. -Customer service experience. -Proficient in creating a variety of Social Media content that is aligned to the Dana brand and juggling multiple handles on behalf of multiple Dana units. -Good fundamentals around graphic design, audio/video editing, storyboarding, and managing a content calendar to ensure proper execution of the Dana Content Strategy. -Working understanding of a variety of Social Media platforms and how best to create and funnel content through them. -A strong team player who can work with the kitchen and frontline teams to capture content in a non-intrusive manner.

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Benefits

-Employee Referral Program! -Career advancement opportunities.

About Dexterra Group

-Evolved via M&A and rebranded as Dexterra in 2020, building on a legacy of independent Canadian companies. -Provides full-spectrum infrastructure solutions, serving sectors like aviation, defence, education, healthcare, hospitality, transit, and government. -Operates in Canada and the U.S., offering services in facilities management, remote camps, modular buildings, reforestation, fire-fighting, matting, and catering. -Recent strategic move: selling modular unit to double down on core facilities, accommodations, forestry, and energy segments.

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