Senior Marketing Coordinator

Overview

Implement and optimize LinkedIn campaigns to boost brand, engagement, and lead generation.

Key Responsibilities

• linkedin ads
• campaign monitoring
• a/b testing
• content creation
• performance reporting
• project coordination

Tasks

Reporting to the Social Media Manager, you’ll coordinate digital communication projects and support the execution of both paid and organic campaigns. You’ll work closely with global teams to ensure our content and messaging reflect Worley’s brand story consistently across regions and time zones. -Provide regular insights and recommendations to improve performance and optimize budget allocation. -Partner with global marketing, design, and sales teams to align LinkedIn activities with business priorities. -Share knowledge and assist in developing best practices across regions and time zones. -Prepare status and performance reports for the Social Media Manager and wider marketing team. -Participate in building brand awareness through advertising, social media, and partnership initiatives. -Coordinate and implement marketing communication projects and special campaigns to enhance our public image. -Collaborate with content creators to tailor visuals, copy, and messages that connect with our professional audiences. -Set up and optimize LinkedIn advertising campaigns, including different formats. -Support the creation of marketing materials such as proposals, presentations, brochures, and reports. -Monitor campaign results using LinkedIn Campaign Manager and other analytics platforms. -Conduct A/B testing to refine creative, targeting, and messaging approaches. -Liaise with media, agencies, and public relations partners as needed to support brand campaigns. -Implement organic content strategies that grow engagement and strengthen our digital community. -Support crossfunctional projects that advance digital marketing capability.

Requirements

• fast-paced
• creativity
• data
• collaboration
• results

What You Bring

This role suits someone who thrives in a fast-moving environment, balancing creativity, data, and collaboration to deliver measurable results.

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About Worley

-Expanding globally through steady growth and acquisition. -Broadened reach in Canada, China, the U.S., and beyond. -Merged with Parsons E&C in 2004. -Delivers full-lifecycle services from concept to decommissioning. -Partners on major global projects across energy, chemicals, resources, and power. -Innovates in low-carbon energy and carbon capture. -Large-scale direct air capture engineering in the U.S. -Unified subsidiaries under single identity in 2023, reinforcing integrated engineering model.

Sector Specialisms