Sr Marketing Specialist - Email Marketing (Hybrid)

Overview

Lead and execute email marketing campaigns for BGE across residential, business and public sectors.

Key Responsibilities

• email marketing
• plan development
• vendor management
• budget management
• market research
• campaign execution

Tasks

-Develop and manage email marketing plan tactics and manage email marketing vendors supporting development and execution of tactics. -Develop, manage and implement multiple email marketing plans supporting Company programs with residential, business and public sector customers. -Manage program email marketing budgets including budget development, invoice processing, accruals and forecasting. -Help develop and leverage best practice and market research to achieve email marketing plan objectives.

Requirements

• oracle marketing
• monday.com
• html
• marketing automation
• project management
• bachelor's

What You Bring

-Experience with vendor management, project management and quality assurance reviews for email. -Strong oral and written communication skills -Experience with marketing stack applications including Oracle Marketing Cloud, Monday.com, CRM and others. -Experience working on B2B and B2C email marketing programs which includes content building, campaign automation, testing strategies, segmentation and working with CRM. -Strong leadership and project management skills -Strong attention to detail and ability to work in a fast-paced environment -Working knowledge of HTML -Strong marketing automation background with the ability to work across large organizations to accomplish strategic tasks -Ability to partner with internal & external teams to manage system integrations. -Direct experience working on digital marketing campaigns -4-7 years relevant experience or equivalent -In lieu of a degree, 6-9 years of relevant experience -Bachelor's degree in Marketing or other relevant field

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Benefits

-Referral bonus program -401(k) match and annual company contribution -Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave -Employee Assistance Program and resources for mental and emotional support -Medical, dental and vision insurance -Annual salary will vary based on a candidate’s skills, qualifications, experience, and other factors: $82,400.00/Yr. – $113,300.00/Yr. -Annual Bonus for eligible positions: 15% -Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement -Life and disability insurance

About Exelon

-Exelon operates as America's largest regulated energy delivery company, formed from the merger of two century-old utilities in 2000. -It focuses on modernizing infrastructure and enhancing grid resilience through continuous investment. -The company's portfolio includes major utilities such as ComEd, BGE, PECO, Pepco, and others, covering vast transmission and distribution systems. -In 2022, Exelon spun off its power generation arm while maintaining full ownership of its transmission and distribution networks. -Exelon’s strategic initiatives often influence the mid-Atlantic and Midwest energy markets, shaping the regional energy landscape.

Sector Specialisms