Copywriter

Overview

Creates and manages brand copy across digital, print, and experiential platforms for homebuilding.

Key Responsibilities

• seo optimization
• copywriting
• brand messaging
• campaign support
• performance analysis
• content strategy

Tasks

-Collaborate with SEO and digital teams to optimize web content for search engines and user experience. -Collaborate with creative and marketing teams to craft cohesive brand stories that connect emotionally with audiences and reinforce brand values. -Assign writing tasks and ensure deadlines are met across multiple departments and projects. -Partner with marketing, design, sales, and product development teams to create strategic, customer-focused messaging. -Write, edit, and review copy for a wide range of channels, including: -Support major campaign launches, new community openings, and seasonal initiatives with tailored messaging. -Translate complex homebuilding concepts and technical information into easy-to-understand, engaging content. -Bring fresh storytelling ideas that differentiate the brand in a competitive housing market. -Develop and maintain brand voice and messaging guidelines tailored to diverse homebuyer segments across the country. -Continuously improve content effectiveness by leveraging performance data, customer feedback, and market trends.

Requirements

• copywriting
• leadership
• bachelor's
• cms
• google workspace
• asana

What You Bring

-Internal communications and executive messaging -2+ years of professional copywriting experience, with at least 2 years in a leadership or editorial role. -Bachelor’s degree in English, Communications, Journalism, Marketing, or related field. -Strong understanding of residential real estate, homebuilding, or lifestyle branding preferred. -Exceptional grammar, writing, editing, and proofreading skills. -Portfolio of work demonstrating clear, effective, brand-aligned copy across multiple platforms. -Proficiency with content management systems (CMS), Google Workspace, and project management tools like Asana, Monday.com, or similar.

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Benefits

-Time Off benefits include: Vacation, Sick, Holiday, Bereavement, Jury Duty, FMLA, and Military leave -Bonus Type: Quarterly Production -Positive, collaborative team culture -All benefits are subject to qualification and hire dates. Not all benefits apply to commissioned sales people. -Discounted pet insurance -Competitive compensation structure -Base Salary: $70,000 - $85,000 -Comprehensive benefits package includes: Medical, Dental, Vision, HSA/FSA accounts, 401K, Life Insurance, Short Term Disability, Long Term Disability, and EAP -Home purchase discounts & more!

About Richmond American Homes

-Specializes in building single-family homes across various price ranges and regions. -Offers a wide range of home styles, from entry-level to luxury homes. -Known for customizing homes to meet individual buyer preferences, providing flexibility in design. -Operates in several states across the U.S., catering to diverse markets and communities. -Delivers thousands of homes with a focus on craftsmanship and quality. -Frequently works on large-scale residential projects, providing both homes and communities. -Committed to energy-efficient home designs.

Sector Specialisms