Senior Federal Marketer

Overview

Lead federal marketing, manage proposals, build market presence, and oversee CPARS program.

Key Responsibilities

• web updates
• cpars management
• crm governance
• metrics reporting
• sf330 pursuits
• market research

Tasks

-Ensure federal web pages and landing pages reflect current priorities; partner with Comms/Brand on updates -Own teaming/JV positioning: joint value propositions and positioning messaging; Comms/Brand creates design assets -Lead client debrief scheduling, synthesis, and action tracking -Own the CPARS program cadence and follow-ups; coordinator administers system inputs and PM communications -Coordinate conference planning and follow-up workflows (lists and touch plans) with BD and coordinator support -Compile and analyze metrics (shortlist, win rate, interview conversion, CPARS trend, visibility/campaign signals) with monthly reporting -Ensure CRM accuracy and roll up federal insights and pipeline views; coordinator handles data entry; Director of Marketing owns system governance -Coordinate contract monetization across active federal vehicles: task-order pursuit plans and post-award continuity -Interview/orals storyboarding and coaching for shortlist teams -CPARS and client debrief program ownership; translating lessons into improvements -Lead SF330/RFP/IDIQ/MATOC pursuits end-to-end: kickoff and win themes, author plan, compliance matrix, pink/red reviews, production, submittal -Request and brief vendors (e.g., social/content support, SF330 surge, interview coaching); Director of Marketing owns budget and approvals -Teaming/JV coordination; subconsultant database enablement and joint positioning messaging -Meet or exceed professional standards of work. -Drive associations & speaking (e.g., SAME/ADC/HFI): membership strategy, abstracts, and participation; coordinator supports submittals/logistics -Strategic federal marketing planning and positioning; audience segmentation; message/offer development -Build the federal marketing plan (audiences, messages, channels, calendar) in alignment with federal go-to-market priorities -Maintain SF330 standards/templates and Part II library; coordinator maintains the library and assembles sections -Develop the federal brand platform & positioning; maintain proof points and differentiators -Oversee federal content & thought leadership cadence (case stories, outcomes, lessons learned); coordinator drafts assets; Comms/Brand edits and publishes -Define briefs/targets for federal events, PR, and digital campaigns; Comms/Brand manages channel execution -Manage subconsultant database and teaming documentation with coordinator support -Establish annual education and training plans and goals for self. -Lead market research & insights: agency budgets/priorities, decision maps, competitive intel—package into short briefs for BD/seller-doers

Requirements

• apmp
• cpsm
• adobe indesign
• microsoft 365
• crm (unanet)
• 7-10 yrs

What You Bring

-Win-focused story and compliance discipline (compliance matrices, schedules, pink/red cadence) -APMP Practitioner and/or CPSM preferred; -7–10+ years A/E/C federal marketing & proposal leadership (SF330 expert) -Agency familiarity (e.g., VA, USACE, NAVFAC, DHA, IHS) and IDIQ/MATOC experience -Working knowledge of the Federal Acquisition Regulation (FAR) and federal A/E procurement processes (Brooks Act/Qualifications-Based Selection). -Bachelor’s degree (related field) -CRM hygiene and pipeline analytics; comfortable directing coordinator-level execution -Operations: CRM hygiene, accuracy of federal views, effective mentorship and task delegation to the coordinator -Bid/Proposal Foundation Certification (CF APMP) or Certified Professional Services Marketer (CPSM) credential desired -Adobe InDesign; Microsoft 365; CRM (Unanet) experience a plus -Demonstrated success building federal market presence (associations/speaking, abstracts, targeted campaigns) and leading complex, compliant proposals -Strong writing/editing and visual communication; Adobe InDesign proficiency

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Benefits

-Actively pursue personal continuing education.

About guidon

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