Head of Loyalty

Overview

Lead strategy, growth, and scaling of Insider loyalty program, driving revenue and engagement.

Key Responsibilities

• product strategy
• team management
• growth scaling
• data analysis
• budget planning
• revenue ownership

Tasks

-Define product requirements, customer segments, goals, benefits, and rewards. -Lead the overall strategy, growth, and ongoing evolution and scaling of Insider. -Manage and grow a small, high-performing team. -Execute the long-term business plan, balancing near-term wins with sustained growth. -Collaborate with leasing, marketing, and property teams to position Insider as a key differentiator that creates significant value for tenants and drives customer loyalty. -Foster a test-and-learn culture with a start-up mindset, ensuring marketing campaigns and program features are optimized for ROI. -Make fast, data-driven decisions and foster a culture of experimentation, learning, and iteration to accelerate program performance. -Identify and evaluate new opportunities for Insider, including strategic partnerships, collaborations, and cross-property initiatives. -Partner with the Head of Digital Engagement and VP of Marketing on budget planning and KPIs, ensuring clear reporting to executive leadership. -Analyze customer data and insights to refine the program, improve retention, and maximize lifetime value. -Own revenue, budget, and ROI targets for Insider, ensuring financial sustainability and growth.

Requirements

• growth marketing
• a/b testing
• google analytics
• product management
• p&l ownership
• entrepreneurial

What You Bring

We are seeking a tenacious entrepreneur who is dynamic and strategic and wants to build and scale Insider, a best-in-class, first-of-its-kind loyalty program that redefines how retailers engage customers and attract new ones. The Insider program is not only a critical driver for the WS Development portfolio, but is also positioned to become a scalable, standalone business well outside of the WS portfolio. With strong tenants and consumer adoption already in place, Insider is at a pivotal inflection point. -Expertise in growth marketing tactics, A/B testing, rapid experimentation, and scaling customer engagement initiatives. Strong analytical ability, translating insights into action across platforms (Google Analytics, marketing automation tools, etc.). -Entrepreneurial spirit with a passion for building, iterating, problem-solving, and scaling; thrives in ambiguity and fast-paced environments; a tenacious builder. -Preferred familiarity with loyalty programs, ideally in retail, hospitality, e-commerce, CPG, travel, or subscription services. -Proven ability to lead and inspire teams and influence senior stakeholders. -Past experience will include developing and executing one or more comprehensive go-to-market (GTM) strategies, scaling digital products or platforms into standalone business offerings, including pricing, positioning, and partnership models. -Demonstrated success in P&L ownership and ROI-driven decision-making. -Proven ability to design, scale, and optimize customer programs that deliver measurable growth and loyalty. -Deliver a seamless, differentiated, and delightful experience for members across digital and physical touchpoints. -Experience with mobile app development and product management. -Proven ability to sell, including evangelizing and gaining buy-in from partners, executives, investors, etc.

People Also Searched For

Benefits

The expected salary range for this position is $175,000-$225,000 per year. Actual compensation will be based on factors such as skills, qualifications, experience, and location. This role is also eligible to participate in our annual bonus program.

About Ws Development

-Specializes in creating transformative mixed-use developments. -Blend retail, residential, and office spaces to build thriving communities. -Deliver iconic projects across major U.S. cities, including Boston and Miami. -Known for innovative urban planning, fostering engagement and connection. -Emphasize quality design, sustainability, and community-focused developments. -Expand into hospitality and entertainment sectors beyond retail and residential. -Standout projects include open-air shopping centers, vibrant residential communities, and multi-use developments. -Committed to long-term value creation, making spaces that evolve with community needs.

Sector Specialisms