Marketing Coordinator - Hybrid

Overview

Coordinates marketing campaigns, content, and materials to boost senior residence occupancy.

Key Responsibilities

• digital ads
• social media
• content creation
• print materials
• performance reports
• project coordination

Tasks

-Monitor and track plans including deadlines and budgets. -Participate in planning and publishing content on social networks (especially Facebook). -Ensure that formats and messages are consistent with brand identity and adapt messages and media to local realities and target audiences (prospect-persona profiles, rental issues, seasonality). -Actively participates in residence marketing meetings to support occupancy and business goals. -Research and read up on marketing trends. Give existing training courses to residences on various subjects via TEAMS. -Ensure implementation in the field (distribution, posting, drop-off at partners, etc.). -Participate actively in campaign post-mortems and feedback to improve future actions. -Help manage digital advertising campaigns (Meta, Google) and monitor basic performance (clicks, open rates, conversions, sales force contact points). -Actively participates in the quality control of residence information on the web - Updating information, photos and more. -Support, book, plan and coordinate traditional and digital media planning and execution for various portfolios across all channels: print, out-of-home, TV, radio, digital, newsletters, social networks. -Manage the production and delivery of marketing materials: brochures, rollups, posters, signs, etc. -Process invoices and marketing expenses. -Collaborate on projects to enhance the in-residence experience (e.g.: CMS, testimonials, resident portraits, community showcases, etc.). -Produce performance reports as required. Monitor and tracks performance of marketing activities, document actions taken and suggest improvements. -Performs all tasks efficiently and effectively at a fast pace, ensuring quality control with graphic standards, positioning of logos, accuracy of contact information for residences, web links, copywriting, spelling, and grammar. -Feed brainstorming discussions with field observations and optimization proposals. -Work with creative services team to brief and execute the production of various communication tools, ads, sales materials, and collateral. -Maintain a high degree of accuracy and quality control in materials -Coordinate marketing projects with various stakeholders and ensure cohesion with the team. -Review, approve and track delivery of materials. -Support the production of content or activations that promote the engagement of residents, families and staff. -Participate in the development and dissemination of messages and tools highlighting the residence's differentiators (values, ambiance, services, etc.) -Participate and support video creation as required.

Requirements

• media production
• 2-5 yrs
• bachelor's
• social media
• communication
• organizational

What You Bring

-Media and production experience. -Minimum of two – five years' experience related to the position; -Strong interpersonal skills; -Innate affinity for social networks; -Understands the importance of each in the marketing mix to achieve objectives. -Bachelor's degree in a relevant discipline or equivalent experience; -Excellent verbal and communication skills, solution orientated and proactively contributes to the marketing team. -Strong organizational skills and ability to manage multiple projects simultaneously.

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About Cogir Real Estate

-Known for its diverse portfolio spanning residential, commercial, and industrial properties. -Experienced in managing and developing large-scale real estate projects. -Develops vibrant mixed-use communities and sustainable commercial spaces. -Innovative approach to design and community-focused developments. -Operates a robust property management division overseeing numerous assets. -Committed to high-quality craftsmanship and client satisfaction, earning numerous industry awards.

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