Copywriter

Overview

Develop and maintain Farrow & Ball's brand voice across web, print, and campaign copy.

Key Responsibilities

• copywriting
• ad copy
• seo content
• brand guidelines
• stakeholder collaboration
• freelance management

Tasks

Content Creation -Write copy for marketing collateral including colour cards, leaflets, door drops, postcards, packaging, and event invitations. -Collaborate with Communications and PR teams on writing and reviewing press releases. -Create and maintain internal reference documents including colour story archives, FAQs, and copywriting best practices. -Work directly with cross-functional stakeholders across marketing, web, creative, legal, and sales to balance brand voice with strategic goals. -Collaborate with the Brand team to respond to briefs originating from multiple markets, tailoring tone, language, and cultural references to align with local expectations. -Support PPC and paid social by writing compelling ad copy for Meta, Pinterest, and other digital platforms. -Deliver TOV training for new starters in marketing and across the business, including international teams and external translators. -Liaise with brand ambassadors to review campaign assets, scripts, and quotes for brand representation. -Write and regularly update website content, including campaign landing pages, evergreen pages, and SEO-optimised content aligned with the customer journey. -Write and support B2B content creation, including sales tools such as stockist prospecting brochures. -Research and write weekly blog posts for The Chromologist, and develop inspiring, engaging copy for e-newsletters. -Manage external freelance copywriters, assigning briefs and reviewing output for consistency and tone. -Proofread and edit all customer-facing copy written by others across departments (e.g., video content, printed collateral, legal disclaimers, and press releases). -Liaise with the Legal and Compliance teams to update copy following changes in regulation or legislation. -Compose messaging direction and headline copy for retail campaigns, including showroom POS and window displays.

Requirements

• seo
• copywriting
• project management
• detail‑oriented
• global market
• collaboration

What You Bring

This is an exciting opportunity for a skilled writer who can combine creativity with clarity and who is as comfortable crafting SEO-optimised web copy as they are writing evocative colour stories or headlines for print campaigns. We are seeking a talented, detail-oriented, and highly collaborative Copywriter to join our dynamic in-house Marketing team at Farrow & Ball. This role is offered on a permanent, full time basis, working hybrid between home and our head office in Wimborne, Dorset. We connect in person 2 days per week - typically on a Monday and Wednesday. -Comfortable giving and receiving feedback constructively and professionally. -Demonstrate a strong understanding of market nuances across global audiences, particularly in North America, the UK, France, and Germany, adapting brand messaging to ensure relevance in each region. -Proven experience in a similar in-house or agency copywriting role, ideally within the lifestyle, interiors, or premium brand sector. -Ability to write across a variety of formats and for different audiences, balancing creativity with commercial priorities. -Excellent attention to detail, with strong proofreading and editing skills. -Experience working with SEO principles and digital marketing platforms. -Exceptional written English, with a strong command of grammar, and brand tone. -Confident project manager, able to juggle multiple deadlines, stakeholders, and channels. -Collaborative and proactive, with strong interpersonal communication skills. -Own and evolve, the Farrow & Ball Tone of Voice (TOV) guidelines.

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Benefits

We welcome applications from everyone who wants to work with us, and particularly encourage people from diverse backgrounds to get in touch. We’re more than happy to offer reasonable adjustments or additional support during your application process, so simply let us know how we can help. -Group Pension Scheme, matched by F&B -Access to our retail discounts platform -Season Ticket Loans for travel -25 days’ annual leave (increasing with length of service) plus bank holidays -Company Sick Pay -Annual salary reviews, based on individual performance -Life Assurance -Generous staff discount on F&B products -Health Cash Plan -Cycle to Work scheme -Enhanced Maternity and Paternity pay -Employee Assistance Programme with 24/7 support

About Farrow & Ball

-Known for its traditional, handcrafted approach to design, every product is created with care. -The brand's products are used in a variety of high-profile residential and commercial projects. -Signature color collections have been featured in prestigious design publications worldwide. -Their wallpapers are printed using original techniques, often with hand-painted designs. -Distinctive finishes, like 'Estate Emulsion' and 'Modern Emulsion,' are popular for their depth and texture.

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