Field & Partnership Marketing Manager

Overview

Drive local marketing, franchisee support, and community events to boost restaurant sales.

Key Responsibilities

• goal setting
• campaign tracking
• event management
• brand alignment
• market research
• performance reporting

Tasks

-Set measurable marketing goals and KPIs for the local market -Track your marketing campaigns and determine the most successful ones -Use omnichannel marketing best practices -Partner with franchisees and coordinate events through local teams, including store openings, anniversary celebrations, and event sponsorships, including but not limited to holiday and seasonal promotions. -Collaborate with the marketing team to align local campaigns with overarching brand initiatives. -Act as a brand ambassador, ensuring consistency in messaging and representation across all partnerships and local marketing efforts. -Collaborate with the marketing team and provide insights to shape and influence the development and execution of marketing initiatives, to ensure they are aligned with the needs of our franchisees. -Ensure all logistics, including vendor management, on-site coordination, and post-event reporting, are handled seamlessly. -Assist the marketing team when needed -Develop localized marketing plans aligned with overall business goals, considering specific needs of the local market, including tool kits to support franchisees -Develop strategies to enhance brand presence in key local markets and foster brand loyalty among customers. -Conduct in-depth market research to understand local demographics, consumer trends, and competitive forces, as well as understand the current customer base in a specific region -Develop localized marketing strategies tailored to each restaurant location when needed -Collaborate with corporate partners to develop co-marketing initiatives that align with brand values and business goals. -Collaborate with the creative department and vendors to forecast replenishment needs and coordinate storage of inventory. -Track and report on the performance of marketing initiatives, focusing on ROI and engagement metrics. -Plan and host offline events. -Conduct site visits to assess and improve brand standard adherence at restaurants -Uncover and leverage insights to build recommendations, strategy, and add value to annual growth plans -Develop and manage the inventory of all Grand Opening assets and replenish as needed. -Support New Restaurant Openings, pop-up activations, and business development events -Contribute to the development of marketing tool kits and materials, including presentations, flyers, point-of-purchase materials, and marketing training manuals. -Collaborate across departments to ensure consistent brand representation and guest experience -Build and develop a strong regional leadership pipeline -Plan and manage community engagement events, such as grand openings, local sponsorships, and CSR initiatives. -Partner with the creative team to develop event-specific marketing materials. -Lead marketing excellence in all restaurants -Maintain strong relationships with franchise partners, offering marketing support and resources to enhance local outreach. -Conduct regular restaurant visits in the GTA Region and eventually other provinces to provide local marketing knowledge, training, and support. -Present regular updates to stakeholders, highlighting successes and opportunities for growth.

Requirements

• bachelor’s
• data analysis
• crm
• project management
• foodservice
• digital marketing

What You Bring

-Proven track record of building and maintaining strategic relationships and executing successful marketing campaigns. -Exceptional organizational and project management skills, capable of handling multiple tasks simultaneously. -Project management: Ability to manage multiple time-sensitive projects across Local Marketing and Activations to fuel growth in the Canadian market. -Bachelor’s degree in marketing, Business Administration, or a related field. -Strong understanding of Canadian consumer behavior, marketing trends, and regional differences. -Proficiency in data analysis and reporting tools to measure campaign success and ROI. -Experience in the foodservice or hospitality industry is a must. -Strong interpersonal and communication skills with the ability to build relationships with diverse stakeholders. -Experience working with multi-unit brands, franchises, or decentralized marketing structures is an asset. -Local Marketing Tool kits and creative assets. -Creative problem-solving abilities and a proactive approach to identifying marketing opportunities. -Ability to support franchisees with localized campaigns tailored to specific communities across Canada. -Proven experience in developing and executing local marketing strategies, preferably within the Canadian market. -Understanding of influencer marketing and co-branding strategies. -5+ years of experience in local store marketing, or related roles -Knowledge of local markets and community engagement best practices. -Familiarity with digital marketing platforms and tools, including social media, email campaigns, and CRM systems.

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Benefits

-This is a very dynamic role and a hybrid position with a combination of in-office and frequent travel (GTA and surroundings, and eventually national).

About Talentsphere Staffing Solutions

-Combining nimble, tech-enabled sourcing with niche industry know-how, they fill roles ranging from temporary and contract to executive leadership. -Their consultants work sectors such as IT, data analytics, life sciences, construction, finance, marketing, HR and engineering. -They’ve helped clients execute major projects—from tech system rollouts to executive hires—by delivering tailored talent fast. -With a consultancy mindset, they’ve positioned themselves for hands-on partnerships, acting as strategic talent advisors rather than just recruiters. -They stand out by offering both speed on temporary and interim needs, and thorough executive search when senior leadership is at stake. -Operating across major Canadian cities and the U.S., they bring local market insight to every placement.

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