Senior Marketing Executive - EH47001

Overview

Create, execute and optimize multi-channel email/SMS campaigns for financial services.

Key Responsibilities

• ab testing
• email campaigns
• sms campaigns
• automation
• segmentation
• reporting

Tasks

This includes writing copy, building emails and SMS, configuring automations, segmenting audiences, liaising with design, and monitoring performance. You will be fully accountability for end-to-end campaign delivery, ensuring all activity drives measurable business results. As Senior Marketing Executive you will be fully hands-on, responsible for creating, building, and delivering campaigns across New Business and Conversion from start to finish. -Ensure CRM activity is aligned with business goals, working closely with Brand, Sales, Data and IT teams -Continuous optimisation through AB testing: you will be expected to develop and own testing roadmaps, implement structured AB tests across campaigns, analyse results and apply insights to continually improve targeting, messaging and customer journeys -End-to-end ownership of multi-channel campaigns: plan, build and deliver email and SMS campaigns that drive Quote Completion, New Business and Newsletter engagement -Hands-on creation: write campaign copy, configure emails and SMS, set up automations and build audience segments -Launch, monitor and refine campaigns on an ongoing basis, proactively identifying opportunities to improve performance -Represent CRM in wider projects, ensuring campaigns meet business needs and are delivered to the highest standard -Analyse and report on campaign results, tracking KPIs and delivering actionable insights for continuous improvement -Collaborate with design and brand teams to produce assets that align with brand guidelines and campaign objectives

Requirements

• crm
• 2+ years
• tableau
• power bi
• xtremepush
• work permit

What You Bring

If you are living in Ireland and hold a VALID WORK PERMIT, we would love to hear from you, if however, you do not hold a valid work permit unfortunately we will not be in a position to assist you with your job search. -Minimum 2 years’ experience in CRM, with proven ability to independently plan, build and execute campaigns across email and SMS -Strong understanding of CRM systems, customer journeys and data-led marketing -Highly organised, detail-oriented and able to manage multiple campaigns simultaneously -Strong hands-on experience in campaign execution: copywriting, segmentation, automation setup, creative liaison, testing, deployment and post-campaign analysis -Proactive, commercially minded and confident in taking full ownership of campaigns end-to-end -Comfortable using Tableau or Power BI reports to read data, interpret trends and derive actionable insights to present to the CRM Manager (report building is not required) -Excellent written and verbal communication skills, able to work cross-functionally and provide clear feedback -Experience using Xtremepush or similar CRM platforms is highly desirable -Analytical mindset with the ability to translate campaign data into actionable insights for optimisation

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Benefits

-10% Bonus -Annual 20 - 24 days -Salary €40-50k -Great staff sports & social events. -Mobile phone plan -Mostly remote – few days into Sandyford office per month

About Osborne - Recruitment Consultancy

-Founded with a mission to connect talented individuals with leading organizations. -Specializing in recruitment for industries ranging from industrial to energy sectors. -Focused on matching the right talent with the right roles to foster business growth. -Expertise spans multiple sectors including infrastructure, utilities, and transport. -Recognized for providing high-quality recruitment services that drive client success. -Recognized for a personalized approach to recruitment, placing people at the heart of every decision.

Sector Specialisms